Vail Resorts Welcomes Celeste Burgoyne as New Chief Revenue Officer to Drive Growth
On November 21, 2025, Vail Resorts, Inc. announced the appointment of Celeste Burgoyne to the position of Chief Revenue Officer. Having served as the President of the Americas and Global Guest Innovation at lululemon, Burgoyne is set to join Vail on January 26, 2026, where she will play a pivotal role in steering the company towards its next growth phase.
Burgoyne's responsibilities will include overseeing Vail Resorts' marketing strategies, enhancing the guest journey, and managing the digital experience—all vital components to driving revenue growth.
Rob Katz, Chairperson and CEO of Vail Resorts, expressed excitement about Burgoyne's appointment, emphasizing her notable success at lululemon, particularly in fostering customer loyalty and driving substantial growth. With a proven track record that includes overseeing e-commerce, customer relationship management, and retail store experiences, Burgoyne was responsible for generating over $7.5 billion in revenue at lululemon.
Throughout her career, Burgoyne has been integral to lululemon’s expansion, progressively climbing the ranks since joining the company in 2006. She transformed the brand from a small operation with less than 10 stores into an industry powerhouse, currently boasting more than 750 outlets worldwide and exceeding $10 billion in revenue. Her previous tenure at Abercrombie & Fitch also aligns with the substantial growth era of that brand, contributing to her expertise in understanding market dynamics.
In her own words, Burgoyne expressed her enthusiasm about joining Vail Resorts, citing her deep respect for the company's management and a keen appreciation for the brand itself, particularly concerning the guest experiences offered at renowned locations like Whistler Blackcomb.
This transition marks a significant new chapter for Vail Resorts as it aims to reestablish connections with its guests and fans. Burgoyne's appointment aligns with the company's strategic objectives to innovate its resort offerings and enhance the profitability of ancillary services as indicated in Katz's remarks: "Celeste's deep appreciation for the connection between brand, guest experience, and revenue will be critical as we continue to reimagine how we connect with our guests."
Burgoyne will be based in Vancouver, British Columbia, where she currently resides with her family. The appointment comes at a strategic time as the company continues to grow and adapt within the competitive ski resort industry. Vail Resorts operates some of North America's most prominent ski destinations, including Vail Mountain and Breckenridge, among others. With Burgoyne at the helm of revenue strategy, the company looks forward to dynamic improvements in growth and innovation, reinforcing its commitment to providing an unforgettable experience to its guests.
As exemplified by its EpicPromise initiative, Vail Resorts pledges to minimize its operational footprint by 2030 while engaging and supporting its employees and the surrounding communities. With Burgoyne steering revenue management, expectations are high for both financial performance and guest satisfaction as the resort continues its mission of creating the "Experience of a Lifetime."
In summary, Celeste Burgoyne’s extensive experience and demonstrated success in retail and customer experience will undoubtedly bring new ideas and critical leadership structures to Vail Resorts as the company aims for greater heights in its operations and guest engagement initiatives in the forthcoming years.
Burgoyne's responsibilities will include overseeing Vail Resorts' marketing strategies, enhancing the guest journey, and managing the digital experience—all vital components to driving revenue growth.
Rob Katz, Chairperson and CEO of Vail Resorts, expressed excitement about Burgoyne's appointment, emphasizing her notable success at lululemon, particularly in fostering customer loyalty and driving substantial growth. With a proven track record that includes overseeing e-commerce, customer relationship management, and retail store experiences, Burgoyne was responsible for generating over $7.5 billion in revenue at lululemon.
Throughout her career, Burgoyne has been integral to lululemon’s expansion, progressively climbing the ranks since joining the company in 2006. She transformed the brand from a small operation with less than 10 stores into an industry powerhouse, currently boasting more than 750 outlets worldwide and exceeding $10 billion in revenue. Her previous tenure at Abercrombie & Fitch also aligns with the substantial growth era of that brand, contributing to her expertise in understanding market dynamics.
In her own words, Burgoyne expressed her enthusiasm about joining Vail Resorts, citing her deep respect for the company's management and a keen appreciation for the brand itself, particularly concerning the guest experiences offered at renowned locations like Whistler Blackcomb.
This transition marks a significant new chapter for Vail Resorts as it aims to reestablish connections with its guests and fans. Burgoyne's appointment aligns with the company's strategic objectives to innovate its resort offerings and enhance the profitability of ancillary services as indicated in Katz's remarks: "Celeste's deep appreciation for the connection between brand, guest experience, and revenue will be critical as we continue to reimagine how we connect with our guests."
Burgoyne will be based in Vancouver, British Columbia, where she currently resides with her family. The appointment comes at a strategic time as the company continues to grow and adapt within the competitive ski resort industry. Vail Resorts operates some of North America's most prominent ski destinations, including Vail Mountain and Breckenridge, among others. With Burgoyne at the helm of revenue strategy, the company looks forward to dynamic improvements in growth and innovation, reinforcing its commitment to providing an unforgettable experience to its guests.
As exemplified by its EpicPromise initiative, Vail Resorts pledges to minimize its operational footprint by 2030 while engaging and supporting its employees and the surrounding communities. With Burgoyne steering revenue management, expectations are high for both financial performance and guest satisfaction as the resort continues its mission of creating the "Experience of a Lifetime."
In summary, Celeste Burgoyne’s extensive experience and demonstrated success in retail and customer experience will undoubtedly bring new ideas and critical leadership structures to Vail Resorts as the company aims for greater heights in its operations and guest engagement initiatives in the forthcoming years.
Topics General Business）
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