Crunch Fitness Unveils New High-Tech Gym in Memphis
Memphis, Tennessee, is about to receive a significant boost in fitness options with the unveiling of the Crunch Austin Peay gym. Expected to open in Summer 2025, this new facility promises to redefine the fitness experience by incorporating cutting-edge technology and entertainment into every workout. With an investment of $5 million, the gym will occupy a spacious 50,000 square feet, located at 3260 Austin Peay Highway in what was previously a furniture store.
A Dynamic Fitness Experience
Crunch Austin Peay aims to deliver a unique and enjoyable fitness environment that makes serious workouts fun. Offering the latest cardio and strength training equipment, the facility will feature power half-hour circuit training, personal training, and a dedicated group fitness studio. Fitness enthusiasts can also take advantage of Olympic Lifting Platforms, Ride cycling classes, and a functional HIITZONE™ training area equipped with indoor turf. Additional amenities include TRX® training, HydroMassage® beds for post-workout relaxation, Kids Crunch babysitting services, and full-service locker rooms complete with showers and saunas.
Leadership and Expansion Plans
The new Crunch location will be run by Fitness Ventures LLC, led by CEO Brian Hibbard. As the 65th Crunch gym nationwide, this site marks the second in Memphis and is part of a broader strategy to rapidly expand Crunch Fitness's presence across the United States. In fact, Fitness Ventures LLC plans to inaugurate at least 15 new facilities this year alone. Hibbard expresses enthusiasm for bringing the Crunch brand to Memphis, promising that memberships will cater to everyone, from first-time gym-goers to experienced athletes. Memberships will start at an affordable $9.99 per month, making the gym accessible to various budgets.
Crunch Fitness: A Growing Brand
Crunch Fitness has been recognized for its excellence, holding the top position in the fitness category of the Entrepreneur Franchise 500® for two consecutive years. The organization has garnered a reputation for continually challenging industry norms and providing innovative offerings that engage its members. According to Hibbard, “Crunch is for everyone—giving options that meet every goal, in a high-energy, fun environment.”
Promotions and Job Opportunities
For prospective members interested in joining Crunch Austin Peay, there are incentives for early sign-ups. The first 500 founding members will enjoy a promotional offer of $1 down along with one month of free access. Founding members will also receive various perks like complimentary t-shirts and discounts on small group and personal training sessions.
Additionally, Crunch Fitness is actively recruiting in Memphis, seeking enthusiastic individuals passionate about promoting fitness and wellness in the community. The company emphasizes its commitment to being not only a premier location for workouts but also an excellent workplace.
About Crunch Fitness
Crunch Fitness stands at the forefront of the fitness industry, dedicated to making exercise enjoyable. Founded on the principle of 'No Judgments,' it creates an inclusive environment for people of all backgrounds and fitness levels. With over 500 gyms worldwide, Crunch Fitness serves three million members across numerous countries, including the United States and beyond. As the brand continues to expand, it aims to strengthen its reputation for creating innovative group fitness classes and tailored programming for its diverse membership base.
For more information about memberships, job opportunities, or the upcoming opening of Crunch Austin Peay, visit
CrunchAustinPeay.com.