#Canada #Toronto #Soft N Dry #Julia Turley #diaper innovations

Soft N Dry Welcomes Former Walmart Executive to Strengthen U.S. Sales Strategy

In a significant move to enhance its retail strategy, Soft N Dry Diapers Corp. has announced the appointment of Julia Turley as Head of Mass Channel Sales for the U.S. and Mexico. With her extensive background as a senior buyer at Walmart, Turley brings over 20 years of experience in merchandising, private label development, and omnichannel growth. This new leadership aims to propel Soft N Dry's mission of integrating their innovative tree-free diapers into retail outlets across North and Central America.

As Soft N Dry looks to capitalize on the growing demand for sustainable baby products, Turley is set to lead the company's Retail Consumer Connection Program. This initiative is designed to help mass retailers effectively incorporate Soft N Dry's TreeFree Diaper products into their private label lines, creating a seamless consumer experience while boosting sustainability in the diaper market.

Julia Turley: A Proven Leader

Julia's prior role as Senior Baby Buyer and Director of Merchandising at Walmart saw her facilitate significant brand launches and manage multi-billion dollar product categories. Her leadership was pivotal in the success of exclusive brands like Hello Bello, consistently driving market share expansion and reducing costs significantly for Walmart.

Matthew Keddy, CEO of Soft N Dry, expressed strong confidence in Julia's ability to drive the necessary changes to push the brand forward within the competitive diaper market. He believes her experience with private label programs positions her uniquely to help retailers respond to the surging consumer demand for eco-friendly products.

“Julia is a transformative addition to the Soft N Dry team,” Keddy remarked. “Her track record in retail strategy and her deep understanding of the market can guide our efforts to establish the TreeFree Diaper line more robustly in North American retail.”

Expanding Soft N Dry's Footprint

With her appointment, Turley will play a crucial role in not only leading the Connection Program but also in optimizing production capabilities through the company’s operational base in Mexico—a center of innovation supporting domestic and export markets across the Americas.

Turley expressed her excitement about joining Soft N Dry at this pivotal moment. “The company's innovative TreeFree Diaper, powered by econoLiite Core, aligns perfectly with current consumer trends demanding sustainable, high-performance, and cost-effective diaper solutions. I look forward to fostering partnerships with mass market retailers in the U.S. and Mexico to broaden the availability of these groundbreaking products,” she stated.

Key Features of the Retail Consumer Connection Program

Soft N Dry's Retail Consumer Connection Program aims to revolutionize how retailers approach private label diaper offerings. Some of the standout features include:

• - Fast Time-to-Market: Leveraging Soft N Dry’s existing production capabilities allows rapid introduction of new private label products to meet market demands.
• - Cost-Effective Solutions: The program aims to deliver top-tier performance while maintaining economical pricing, thus helping retailers enhance their profit margins and offer competitive pricing to families.
• - Sustainability Leadership: As consumers increasingly seek eco-friendly options, this program provides an avenue for retailers to meet these demands through sustainable products.

The Connection Program is set to be available starting January 2025, marking Soft N Dry’s commitment to bringing innovation to the forefront of the private label hygiene product market in the U.S. and Mexico.

About Soft N Dry Diapers Corp.

Soft N Dry Diapers Corp. is a Canadian innovator in the diaper industry, specializing in tree-free materials aimed at the global market worth over $85.2 billion. By utilizing proprietary technologies, the company ensures its products outperform traditional options made from tree pulp.

For more information about their revolutionary products, visit www.softndrycorp.com.

Contact Information: 40 King St W, 42nd Floor, Toronto, Ontario, Canada M5H 3Y2. For media inquiries, please call +1 800 310 4614 or email [email protected]