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HARIBO's Sweet Innovation: The New Starmix Arrives

HARIBO, the renowned gummi candy brand, has delighted fans across the United States with its revamped Starmix, now featuring two exciting additions: the lemon-flavored Fried Egg and the raspberry-flavored Heart. This innovative upgrade represents HARIBO's commitment to flavor diversity and consumer satisfaction, as the new items offer unique shapes and textures, making this mix a must-try for gummi lovers—especially those who have been missing these favorites from the international version.

The Juicy Details of the New Starmix

Since its introduction in the U.S. market in 2018, HARIBO Starmix has been a go-to treat for many. However, fans expressed a desire for greater variety. Responding to these requests, HARIBO has incorporated the popular Fried Egg and Heart gummies from its international offerings, ensuring American consumers have access to the same delightful experience that fans worldwide have enjoyed.

According to Sophia Lewis, the Brand Manager at HARIBO of America, extensive consumer research led to this exciting update. “We listened closely to our fans,” she stated. “The new gummi shapes bring not only wonderful flavors but also the playful quality that defines HARIBO.” With the addition of the double-layered foam gummies, the Starmix is truly a treasure chest of taste.

The updated Starmix not only features the new foam gummies but also retains some of the classic favorites that HARIBO fans know and love. The assortment now includes:

• - Goldbears
• - Happy Cola
• - Gummi Rings
• - Fried Egg
• - Heart

While traditional elements like Twin Snakes and Happy Cherries will be available as standalone offerings, the latest Starmix provides a fresh take on an already popular product—perfect for sharing or enjoying solo.

A Candy Salad Like No Other

Imagine a candy salad filled with vibrant colors, unusual shapes, and rich textures. HARIBO Starmix offers just that, making it an exceptional treat for gatherings, celebrations, or even just enhancing your own snack time. The variety ensures that there is something for everyone, whether you're a fan of chewier textures or prefer a more foam-like experience. This new candy medley stands out in the gummi aisle as the only mixed variety bag available, making it a unique treat among competitors.

Available now at major retailers nationwide, the enhanced HARIBO Starmix is a prime example of how bringing global flavors to the American market can inspire nostalgia and joy for gummies. With its playful nature, it's an ideal way to share childlike happiness with family and friends.

About HARIBO

Founded in 1920 by Hans Riegel in Bonn, Germany, HARIBO has established itself as the leading manufacturer of gummi products, known especially for its iconic Goldbears. Today, HARIBO operates in over 11 countries with a dedicated team of nearly 7,000 associates. The brand's legacy centers around creating joyful, shareable candies that evoke a sense of happiness and fun, reflecting its motto, “Kids and grown-ups love it so, the happy world of HARIBO.”
To explore more about HARIBO and its range of products, you can visit www.haribo.com.

In the world of sweets, the enhanced HARIBO Starmix reflects a perfect blend of tradition and innovation, encouraging consumers to revel in the joy of colorful and delicious gummi treats.