Celebrate B.A's Seventh Generation Anniversary at B.A The Black Festa
The prestigious brand B.A from POLA is marking the one-year anniversary of its seventh generation product launch with a unique experiential event,
B.A The Black Festa. This exciting two-day celebration will take place on
August 28-29, 2026, at the exclusive
GINZA SAPPHIRE LOUNGE in Ginza, Tokyo.
A Summer Night Festival Theme
The event promises to be an extraordinary experience, themed around a summer night festival. Attendees can immerse themselves in the world of B.A, where the harmony of art and science creates a multisensory journey. The venue will be transformed into a narrative space reflecting the elegance and aesthetic philosophy that define B.A, allowing guests to explore the brand's 40 years of expertise in skin vitality.
Indulging in B.A's Rich Offerings
As a centerpiece of the event, guests will have the opportunity to enjoy custom confections and food inspired by B.A, crafted by the renowned
PÂTISSERIE ASAKO IWAYANAGI. Exclusive original sweets with a black theme will be available, creating a unique sensory experience that delights the palate.
Moreover, attendees can preview and experience special limited items, including the
B.A Lotion Anniversary Kit, celebrating the brand's legacy and innovations.
Event Highlights
- - Participatory Experiences: Engage in immersive touch-up experiences that highlight the luxurious textures of B.A products.
- - Culinary Delights: Savor original sweets and foods provided by PÂTISSERIE ASAKO IWAYANAGI that embody the essence of B.A.
- - Exhibitions: Learn about the history and evolution of B.A's quest for beauty and vitality.
Event Details
- - Date and Time: August 28-29, 2026, from 18:30 to 21:30, divided into two sessions.
- - Location: GINZA SAPPHIRE LOUNGE, 6-9-2 Kurosawa Building, Chuo City, Tokyo.
- - Participation Fee: 1,200 yen (including tax), which comes with a special gift of B.A skincare mini product samples.
Special Kit Offer
On August 1, 2026, the
B.A Lotion Anniversary Kit will be released, including the B.A Lotion and other products specifically tailored for comprehensive skin vitality. This kit allows for a hands-on experience with B.A's latest offerings, including the pre-release of the new
B.A Eye Zone Cream available in October.
A Commitment to Beauty
Since its inception in 1985, B.A has dedicated itself to the study of life and beauty, leading to the development of its
bioactive theory. The brand's philosophy,
“The potential of humans is limitless,” underscores its mission to redefine beauty without the constraints of time or age.
Join us at B.A The Black Festa for an evening of unforgettable experiences that celebrate the beauty of B.A and the possibilities that lie within each of us.