#United States #Plant-Based #Anaheim #Crackd #No-Egg Egg

Crackd's Arrival: A Solution to America's Egg Crisis

As the egg industry grapples with unprecedented supply shortages and soaring prices, Crackd, the UK’s leading plant-based egg product, is set to bring relief to American consumers. Scheduled to hit grocery shelves in the U.S. by the second quarter of 2025, this innovative product offers a versatile and affordable alternative for those feeling the pinch of the egg crisis.

What is Crackd?

Crackd, marketed as the "No-Egg Egg," is a plant-based liquid egg substitute crafted to replicate the taste and texture that has made eggs a breakfast staple for generations. This product is not only ideal for breakfast scrambles and omelets, but it can also be a fantastic addition to baked goods, ensuring that foodies can continue to enjoy their favorite recipes without compromise.

The product showcases several noteworthy features:

• - All Natural & Non-GMO: Committed to wholesome ingredients, Crackd is completely free of genetically modified organisms (GMOs).
• - Cholesterol-Free: A healthier choice, Crackd contains zero cholesterol, making it perfect for health-conscious individuals.
• - Allergen-Free: Free from 14 major allergens, this product caters to a wide audience, ensuring that more people can enjoy it without concern.
• - Lower in Calories and Fat: Compared to traditional eggs, Crackd offers a lighter option that can help consumers maintain a balanced diet.
• - Economical Packaging: Offered in pourable pouches that are equivalent to seven eggs, it’s designed for convenience and efficiency in the kitchen.

Rising Demand for Alternatives

The demand for plant-based alternatives has surged as consumers seek healthier options amid ongoing concerns about animal welfare and environmental sustainability. With the current egg crisis expected to persist until at least 2025, Crackd’s timing couldn't be better. The grocery industry is bracing for an influx of customers seeking alternate protein sources, and Crackd is poised to serve this need.

Jonathan Traub, President of Plant Heads Inc. in the U.S., explains the brand’s mission: "We are thrilled to introduce this beloved UK brand to American consumers. The ongoing shortages in the egg industry present a perfect opportunity to provide a delicious and available answer for shoppers faced with barren egg shelves and soaring prices."

At this year’s Natural Products Expo West, taking place in Anaheim, California, from March 5-7, 2025, Crackd will showcase its innovative product at booth #2473. Attendees will have the chance to sample the product and learn more about its versatility and availability for grocery stores across the U.S.

Conclusion

With Crackd's entry into the U.S. market, consumers can look forward to a plant-based egg solution that maintains the quality and taste they expect from traditional eggs, all while being mindful of health and dietary restrictions. As the food landscape continues to evolve, Crackd leads the way in providing tasty, accessible, and environmentally friendly options that cater to modern needs.

For more information, visit crackd.com.