TUMI Celebrates 50 Years with 'Made for You Since 1975' Campaign

Celebrating 50 Years of TUMI: 'Made for You Since 1975'

Introduction
On February 18, 2025, TUMI, an iconic international travel and lifestyle brand, launched a phased campaign to commemorate its 50th anniversary under the theme 'Made for You Since 1975'. For half a century, TUMI has been dedicated to designing products inspired by the travel experiences of its clients, with a focus on innovation and functionality.

The Campaign Unveiled
The campaign, aesthetically captured by renowned lifestyle photographer Christopher Anderson and directed by Nim Kyong Ran, revolves around personal relationships with TUMI's most popular products, spotlighting the lives of those who embrace them. It highlights the versatile features of TUMI’s suitcases, bags, and backpacks against dynamic backdrops, emphasizing how these products integrate into diverse lifestyles. Shot in the picturesque setting of Lisbon, Portugal, the campaign showcases a variety of individuals using TUMI’s legendary collections, including the Alpha, Voyageur, and 19 Degree lines—iconic designs that have defined the brand for years.

Creative Vision
Victor Sanz, TUMI's Creative Director, stated, "As we celebrate this golden anniversary, we wanted to honor the key collections that form the heart of TUMI—crafted to make each of our customers' journeys exceptional." This milestone not only celebrates the past but also looks forward to future innovations, embracing values like longevity, ease of use, functionality, and timeless beauty that customers have cherished for over five decades. Throughout the year, TUMI plans to continue evolving and innovating, shaping the future of travel and lifestyle design.

Highlighting Iconic Products
Among the featured products in the campaign are the dual-access Alpha International Carry-On and the Voyageur Celina backpack, exemplifying TUMI's hallmark blend of functionality, durability, and sophisticated design. The Alpha International Carry-On is designed for frequent travelers, with its innovative layout and easy access. Meanwhile, the Voyageur Celina combines stylish aesthetics with practicality, making it ideal for daily use or as a chic travel companion.

A Legacy of Innovation
For 50 years, TUMI has been a pioneer in crafting world-class lifestyle and travel products meant to elevate the travel standards of customers worldwide. With over 300 retail stores in major cities and travel hubs globally, TUMI continues to expand its reach, providing high-quality products for a growing community of dynamic individuals who prioritize both style and function in their travels.

Customer-Centric Approach
"For 50 years, TUMI has kept the customer at the forefront, delivering products that transform and enhance their travel experiences," said TUMI President Andrew Dawson. Whether it’s a day trip or a journey around the globe, TUMI’s mission is to make every journey perfect. The strength of TUMI lies in its people—their entrepreneurial spirit and passion for their craft. The brand continuously pushes the boundaries of innovation, from technical materials to functional details, always with the customer’s needs in mind. This milestone not only acknowledges achievements but also sets the stage for further brand growth for another 50 years and beyond.

Looking Ahead
TUMI will celebrate its 50th anniversary throughout the year with exciting new product launches and campaigns featuring Global Ambassadors and influencers of the brand. Since 1975, TUMI has been committed to crafting premium business and travel products and durable luxury items that enhance every aspect of life on the go. By combining functionality with creativity, TUMI remains dedicated to refining the travel experience for dynamic individuals pursuing their passions.

For more information about TUMI, visit TUMI.com.

Brands and Trademarks
TUMI and its logo are registered trademarks owned by Tumi, Inc. © 2025 Tumi, Inc.