Dentsu's New Tool Aims to Uncover Future Business Opportunities
In an innovative step towards shaping the future of business, Dentsu Macro Mill Insights has unveiled the 2025 edition of its tool, the Dentsu Future Finder 100. This tool, which aims to equip businesses with insights for sustainable growth, has undergone significant updates that allow it to predict societal conditions in 2040 and align company strategies accordingly.
The Dentsu Future Finder 100 is designed to collect reliable data from various external sources. It organizes this information into eight categories and 100 themes, facilitating companies in defining their purpose and vision while also generating ideas for new business projects. The tool has already been utilized by numerous clients in devising long-term strategies and developing new business models.
To expand its impact, Dentsu Macro Mill Insights is also launching collaborative sessions aimed at discovering business opportunities in the post-SDG era with the help of members from the Future Business Research Institute. The sessions will focus on how companies can embrace emerging trends to redefine their business models and deliver new value.
Structured into two segments, the first part of the session will provide insights into future trends and educate participants on necessary actions moving forward. The second part will feature hands-on collaborative workshops encouraging participants to identify unique business opportunities.
Scheduled for October 29, 2025, the event will be hosted at Dentsu’s headquarters in Tokyo, with free admission for up to 30 participants. Interested teams are encouraged to apply, focusing on issues such as formulating long-term strategies aimed at 2030 and beyond or creating sustainable business solutions.
The Future Finder features detailed sheets for each theme, presenting critical insights on future developments along with specific examples of current trends. The dual-sided format provides quantitative data, such as market size predictions, and essential insights on societal shifts that may influence businesses in the future.
For the 2025 edition, Dentsu engaged members from their Future Business Research Institute to integrate key themes such as climate change adaptation, aging populations, and the evolution of AI into their frameworks. Five new significant themes—agriculture, connectivity, personal passion, asset management, and information distribution—have also been introduced, reflecting growing public interest in these areas.
By combining seemingly unrelated themes, the Future Business Research Institute aims to stimulate innovative solutions that transcend traditional business boundaries to create new value in various sectors, especially as society moves towards a post-SDG world.
To participate in the collaborative sessions, interested teams can register through the provided online link, with the application deadline set for October 3, 2025. Dentsu is committed to shaping the future landscape of business and supporting its clients in achieving transformative and sustainable growth.
As we prepare for the new era of business driven by innovative tools like the Dentsu Future Finder 100, companies are encouraged to leverage these insights and strategies to navigate their operational landscapes with confidence.
The Dentsu Future Finder 100 is designed to collect reliable data from various external sources. It organizes this information into eight categories and 100 themes, facilitating companies in defining their purpose and vision while also generating ideas for new business projects. The tool has already been utilized by numerous clients in devising long-term strategies and developing new business models.
To expand its impact, Dentsu Macro Mill Insights is also launching collaborative sessions aimed at discovering business opportunities in the post-SDG era with the help of members from the Future Business Research Institute. The sessions will focus on how companies can embrace emerging trends to redefine their business models and deliver new value.
Structured into two segments, the first part of the session will provide insights into future trends and educate participants on necessary actions moving forward. The second part will feature hands-on collaborative workshops encouraging participants to identify unique business opportunities.
Scheduled for October 29, 2025, the event will be hosted at Dentsu’s headquarters in Tokyo, with free admission for up to 30 participants. Interested teams are encouraged to apply, focusing on issues such as formulating long-term strategies aimed at 2030 and beyond or creating sustainable business solutions.
The Future Finder features detailed sheets for each theme, presenting critical insights on future developments along with specific examples of current trends. The dual-sided format provides quantitative data, such as market size predictions, and essential insights on societal shifts that may influence businesses in the future.
For the 2025 edition, Dentsu engaged members from their Future Business Research Institute to integrate key themes such as climate change adaptation, aging populations, and the evolution of AI into their frameworks. Five new significant themes—agriculture, connectivity, personal passion, asset management, and information distribution—have also been introduced, reflecting growing public interest in these areas.
By combining seemingly unrelated themes, the Future Business Research Institute aims to stimulate innovative solutions that transcend traditional business boundaries to create new value in various sectors, especially as society moves towards a post-SDG world.
To participate in the collaborative sessions, interested teams can register through the provided online link, with the application deadline set for October 3, 2025. Dentsu is committed to shaping the future landscape of business and supporting its clients in achieving transformative and sustainable growth.
As we prepare for the new era of business driven by innovative tools like the Dentsu Future Finder 100, companies are encouraged to leverage these insights and strategies to navigate their operational landscapes with confidence.
Topics Business Technology）
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