Celebrating Swagger: The Goodyear and Ice Cube Collaboration for Fans

Iconic Collaboration: Goodyear Teams Up with Ice Cube

In a year that marks significant milestones for both the Goodyear Blimp and legendary rapper Ice Cube, the two cultural icons have joined forces for an exciting partnership. As the Goodyear Blimp celebrates its 100th anniversary, Ice Cube is set to embark on his first headlining tour in over ten years. This collaboration promises unique experiences for fans, intertwining music and aviation in a way never seen before.

The partnership officially kicked off on August 24, 2025, during the BIG3 Championship, a premier 3-on-3 basketball league founded by Ice Cube himself. A breathtaking flyover by the iconic Goodyear Blimp marked the beginning of this collaboration, taking fans by surprise and setting the tone for what to expect during the upcoming tour.

Ice Cube’s classic hit, “It Was a Good Day,” which notably mentions the Goodyear Blimp, serves as a nostalgic anchor for this collaboration. The artist famously rapped, “Even saw the lights of the Goodyear Blimp and it read, 'Ice Cube's a Pimp,'” solidifying the blimp's place in pop culture history. This tour, aptly named the 'Truth to Power 4 Decades of Attitude,' aims to celebrate that timeless lyric, as Ice Cube reflects on his four-decade-long career.

Unique Concert Experiences Await Fans

Throughout September and October, the partnership will manifest in thrilling ways at select concert venues across the United States. Concert-goers in cities such as Denver, Colorado; San Diego, California; Los Angeles, California; and Cleveland, Ohio will be treated to experiences that go beyond just music. Fans can expect live displays featuring the Goodyear Blimp, creating a memorable atmosphere that fuses the realms of music and aviation.

Ice Cube expressed his enthusiasm about the partnership, stating, “From the beginning, I always thought you had to dream big if you really wanted to make it big. The idea of the Goodyear Blimp championing my name was a metaphor for the sky being the limit, yet here we are with Goodyear as a partner.” His sentiment underscores the essence of the collaboration — a celebration of success, legacy, and the power of dreams.

This partnership not only brings Ice Cube’s music to life in a vibrant way but also reinvigorates the Goodyear Blimp’s legacy as a staple in event culture. Doug Grassian, VP of Global External Communications at Goodyear, commented, “When Ice Cube referenced the Goodyear Blimp in his iconic song, it became part of music history and made a cultural impact. Aligning together for his upcoming tour feels like we are bringing that lyric to life, both literally and figuratively.”

Follow the Journey

Fans eager to witness this collaboration firsthand can follow @GoodyearBlimp and @IceCube on social media for updates and behind-the-scenes action. The synergy created between a legendary rapper and a historic aviation brand is not just a partnership; it’s a celebration of culture, music, and artistry that transcends generations.

This unique partnership illustrates that swagger truly never fades, as both Goodyear and Ice Cube continue to make significant impacts on their respective fields. As we look forward to a concert tour that promises unforgettable moments, it's clear that this collaboration is set to leave an indelible mark on fans across North America.