#Japan #Tokyo #IDEATECH #BtoB Marketing #Content Quality

Disappointment in Downloaded Content: A Study by IDEATECH

In a recent study, IDEATECH, a Tokyo-based company specializing in research data marketing through its unique service "Risapi®", conducted a survey among 312 executives and marketing professionals from BtoB and BtoC companies. The results revealed that a staggering 84.5% of respondents felt disappointed with the content they received in exchange for sharing their personal information.

The Findings

Dissatisfaction Rate

When respondents were asked if they had ever felt dissatisfied with the downloaded content, 28.9% answered "very often" and 55.6% said "somewhat often." This highlights a troubling trend where content, ostensibly valuable enough to warrant personal data, fails to meet expectations.

Reasons for Low Satisfaction

Among those who reported dissatisfaction, several key reasons emerged:

• - Misalignment with Expectations: 44.2% indicated that the content did not match the title or advertisements they encountered.
• - Redundant Information: Meanwhile, 41.2% mentioned that the information was already known to them.
• - Lack of Detail: 40.0% found the content superficial and lacking actionable insights.

Insights from Positive Experiences

Contrastingly, when asked about positive experiences, 67.2% of respondents reported that they felt satisfied with some downloaded content. The primary reason for this satisfaction was that the content helped in solving their company's challenges (51.7%). Other contributing factors included credibility and rich data (48.3%) and practical, actionable insights (42.5%).

Quality Content's Influence on Business Relationships

Furthermore, the survey explored the relationship between high-quality content and trust in business dealings. An impressive 80% of participants stated they were more inclined to engage with a company that produced high-quality content. Regarding the reasons for this inclination:

• - Quality Reflection: 63.3% believed that high-quality content reflects the quality of service offered.
• - Expertise and Understanding: 50.0% felt it showcases the company's expertise and understanding of customer needs.

Conclusion

The results of this survey have significant implications for BtoB marketing strategies. The quality of content that companies offer in exchange for personal information not only affects individual satisfaction but also impacts the overall perception of the brand. In a landscape where digital marketing is paramount, providing substantive, well-researched, and valuable content is essential for fostering trust and building long-term customer relationships.

To delve deeper into the findings of this survey or to explore IDEATECH's marketing solutions like "Risapi®", visit IDEATECH.