Coach and Gen Phoenix Unite at CES 2025 to Reimagine Fashion Sustainability and Innovation
The recent CES 2025 has become a significant stage for pivotal discussions on innovation and sustainability in the fashion industry. Leading this charge are Coach, renowned as the "Original American House of Leather," and Gen Phoenix, a sustainable pioneer specializing in recycled leather fibers. Together, they showcased their collaborative efforts aimed at transforming the luxury fashion landscape while prioritizing sustainability.
On January 9th, CES attendees had the opportunity to participate in the Great Minds panel, featuring Coach's CEO Todd Kahn and Gen Phoenix's CMO Elyse Winer. This session offered exclusive insights into how these two brands are breaking the mold between vendor-client relationships to create meaningful collaborations that genuinely impact the market.
Todd Kahn emphasized Coach's 80-year heritage known for its unparalleled craftsmanship, stating, "This partnership with Gen Phoenix marks a pivotal moment in our quest for sustainable innovation." He highlighted that their joint efforts allow Coach to maintain its commitment to quality and tradition while venturing into more environmentally-conscious manufacturing processes.
Gen Phoenix, recognized by Fast Company as one of the Most Innovative Companies in 2024, is dedicated to reducing waste. Their technology significantly lowers the carbon footprint of conventional leather by over 80%, making it an invaluable ally for Coach in their sustainability mission. The combination of Coach's iconic designs with Gen Phoenix's advanced materials suggests a new path for luxury within a climate-conscious consumer landscape.
At the panel, a variety of discussions covered topics such as the evolution of luxury amidst rising consumer awareness of sustainability, the collaboration between brands as a driving force of change, and the importance of balancing legacy with innovation. Kahn and Winer didn't shy away from unveiling details about their upcoming product lines, which include unique items crafted from Gen Phoenix’s avant-garde materials, exclusively revealed during CES 2025. Attendees were also given the chance to win Coach products using this cutting-edge recycled leather fiber.
In an industry where fleeting partnerships are commonplace, the synergy between Coach and Gen Phoenix has been built on a foundation of long-term investment and shared vision—an approach that Winer proudly stated is crucial for thorough industry transformation. Since their initial collaboration launched in March 2023 through Tapestry, Inc.'s strategic investment in Gen Phoenix, both brands have actively pursued sustainable efforts, such as the introduction of Coachtopia—Coach’s circular sub-brand that features handbags made from recycled leather.
As these two influential companies look onward, they not only aim to lead the charge in sustainable practices but also encourage other brands to embrace similar transformative collaborations. Their ultimate goal is not just to present new products but to inspire a movement that makes sustainability a standard across the fashion industry.
As the CES 2025 event concludes, Coach and Gen Phoenix aim to set a precedent that showcases the power of collaboration in implementing meaningful changes in material use and production approaches. The fashion industry, facing increasing scrutiny and evolving consumer preferences, might just find the blueprint for its future through such forward-thinking partnerships.
For more information about the innovative materials from Gen Phoenix and the upcoming product lines from Coach, the brands encourage interested parties to connect via their respective websites, where immersive updates on their sustainability journey will continue to unfold.
On January 9th, CES attendees had the opportunity to participate in the Great Minds panel, featuring Coach's CEO Todd Kahn and Gen Phoenix's CMO Elyse Winer. This session offered exclusive insights into how these two brands are breaking the mold between vendor-client relationships to create meaningful collaborations that genuinely impact the market.
Todd Kahn emphasized Coach's 80-year heritage known for its unparalleled craftsmanship, stating, "This partnership with Gen Phoenix marks a pivotal moment in our quest for sustainable innovation." He highlighted that their joint efforts allow Coach to maintain its commitment to quality and tradition while venturing into more environmentally-conscious manufacturing processes.
Gen Phoenix, recognized by Fast Company as one of the Most Innovative Companies in 2024, is dedicated to reducing waste. Their technology significantly lowers the carbon footprint of conventional leather by over 80%, making it an invaluable ally for Coach in their sustainability mission. The combination of Coach's iconic designs with Gen Phoenix's advanced materials suggests a new path for luxury within a climate-conscious consumer landscape.
At the panel, a variety of discussions covered topics such as the evolution of luxury amidst rising consumer awareness of sustainability, the collaboration between brands as a driving force of change, and the importance of balancing legacy with innovation. Kahn and Winer didn't shy away from unveiling details about their upcoming product lines, which include unique items crafted from Gen Phoenix’s avant-garde materials, exclusively revealed during CES 2025. Attendees were also given the chance to win Coach products using this cutting-edge recycled leather fiber.
In an industry where fleeting partnerships are commonplace, the synergy between Coach and Gen Phoenix has been built on a foundation of long-term investment and shared vision—an approach that Winer proudly stated is crucial for thorough industry transformation. Since their initial collaboration launched in March 2023 through Tapestry, Inc.'s strategic investment in Gen Phoenix, both brands have actively pursued sustainable efforts, such as the introduction of Coachtopia—Coach’s circular sub-brand that features handbags made from recycled leather.
As these two influential companies look onward, they not only aim to lead the charge in sustainable practices but also encourage other brands to embrace similar transformative collaborations. Their ultimate goal is not just to present new products but to inspire a movement that makes sustainability a standard across the fashion industry.
As the CES 2025 event concludes, Coach and Gen Phoenix aim to set a precedent that showcases the power of collaboration in implementing meaningful changes in material use and production approaches. The fashion industry, facing increasing scrutiny and evolving consumer preferences, might just find the blueprint for its future through such forward-thinking partnerships.
For more information about the innovative materials from Gen Phoenix and the upcoming product lines from Coach, the brands encourage interested parties to connect via their respective websites, where immersive updates on their sustainability journey will continue to unfold.
Topics Consumer Products & Retail）
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