#Thailand #Bangkok #AION UT #GACB Sathorn

Grand Opening Marks New Era for GAC in Thailand

On June 25, 2025, GACB Sathorn Experience Center and GAC Thailand Battery Service Center celebrated their grand opening in the bustling Sathorn district of Bangkok. This event, which attracted significant attention from local media and government officials, unveils GAC's ambitious plans for enhanced consumer services in Thailand. As the company's first flagship store in Southeast Asia, the Sathorn Experience Center signifies the successful implementation of GAC's dual-track strategy combining 'Sales + Energy Services' to provide an elevated experience for consumers.

Prior to the inauguration, GAC introduced the revamped AION UT model, a nod to local customers that signifies its commitment to the Thai market. The AION UT is recognized as a leading model in Thailand's electric vehicle sector, having accumulated over 4,500 orders at this year’s Bangkok International Motor Show. It is embraced for its sophisticated design, innovative technology, and high-quality standards that cater to the preferences of young urban drivers seeking a contemporary electric mobility solution.

With the establishment of GACB Sathorn Experience Center—alongside its designation as the only Board of Investment (BOI)-endorsed battery service center in Thailand—GAC is making strides in its international expansion. This outreach aligns seamlessly with the company's 'One GAC 2.0' strategy, which integrates various elements such as product offerings, intelligent manufacturing channels, and energy ecosystems, setting a robust framework for future growth.

GAC aims to position GACB Sathorn not only as a leading showroom in Thailand but as a pivotal market reference for the broader Southeast Asian region. The company is planning to leverage this strategic location to facilitate further market penetration in Southeast Asia, aiming to set benchmarks in service and consumer satisfaction within the rapidly evolving electric vehicle industry.

As GAC continues to innovate and expand its offerings, the introduction of the GACB Sathorn Experience Center serves as a testament to the company's commitment to enhancing the electric vehicle landscape in Thailand. Moving forward, GAC’s focus will be on enriching the customer experience and solidifying its presence in a market that is increasingly leaning towards electric mobility solutions. With this new facility, GAC is not just participating in the electric vehicle revolution—it's helping to lead it forward, ensuring that the future of sustainable transportation is accessible and exciting to all.

In conclusion, with a firm grip on its vision and strategy, GAC is poised to create an influential impact. The officially inaugurated GACB Sathorn Experience Center marks an essential chapter in the company’s journey towards integrating cutting-edge technologies and unparalleled service offerings in the heart of Thailand's capital, making waves throughout Southeast Asia.