Sony Bank Launches New Ad Featuring Beloved Character Snoopy

Sony Bank's Heartwarming New Commercial Featuring Snoopy

Sony Bank, established in Chiyoda, Tokyo and led by President Keiichi Minami, is thrilled to announce the launch of its new commercial starting in December 2025. This advertisement prominently features Snoopy from the beloved comic strip PEANUTS, created by Charles M. Schulz—a character that has captured hearts around the globe for decades.

Concept of the Commercial

At the core of this new campaign are two key messages: "Increasing Family Smiles" and "Reducing Family Burdens." The commercial highlights Sony Bank's family services designed with care for families, creating a warm and friendly atmosphere that resonates with viewers. Set in magnificent cinemascope, the film showcases cherished moments in family life, embellished with the humor and warmth that has made PEANUTS iconic. Snoopy and his companion Woodstock lead viewers through relatable scenarios that emphasize happiness, support, and the importance of living life authentically.

The Legacy of PEANUTS

Since its debut in 1950, when Charles M. Schulz first introduced the characters of PEANUTS to the world, it has continually left an indelible mark on pop culture. The ownership of the PEANUTS intellectual properties is shared among Peanuts Worldwide, WildBrain (41%), Sony Music Entertainment (39%), and the Schulz family (20%). Today, characters like Charlie Brown and Snoopy remain beloved symbols of joy and nostalgia.

The legacy of PEANUTS extends beyond comic strips; it encompasses a wide array of media including popular shows and specials on platforms like Apple TV+, themed merchandise, amusement park attractions, and cultural events worldwide. Fans can engage with PEANUTS through various channels, including social media and both print and digital comic publications.

Moreover, in 2018, PEANUTS entered a multi-year agreement with NASA through the Space Act Agreement—a program aimed at inspiring children’s passion for space exploration and STEM education.

Official PEANUTS Resources

For fans in Japan wanting to connect with Snoopy and his friends, several official resources are available:

Publishing Information

For media outlets wishing to publish this content, please reach out for pre-approval of the manuscript. When using images provided by us, kindly ensure to credit as follows: © 2026 Peanuts Worldwide LLC.

In conclusion, Sony Bank’s innovative approach in harnessing the timeless charm of PEANUTS through this commercial not only highlights the essence of family but also embodies a vision of reducing everyday challenges in life. It's a celebration of joy, togetherness, and the familiar comfort that characters like Snoopy continue to bring into our lives.