#Hostess #Smucker #Snacks

A New Era for Hostess®

In an exciting announcement today, Hostess®, the renowned creator of soft and fluffy sweet treats, launched a complete revamp of its logo and packaging. This refreshing change marks a new chapter for the brand, celebrating its rich history while appealing to a modern audience.

Hostess® is famous for its beloved snacks such as Twinkies®, Hostess® Donettes®, Cupcakes, and Ding Dongs®, and this update is designed to enhance the experience of enjoying these products. With the food industry increasingly focused on engaging consumers visually, Hostess® is taking a bold step to connect with both new and current fans alike.

A Modern Look

The new logo retains the signature heart, symbolizing the brand's enduring values, but features a playful font style and an eye-catching color scheme. Additionally, the introduction of a cloud-shaped border further emphasizes the light and airy quality that makes Hostess® snacks so delightful.

The packaging also undergoes a transformation with stylized typography and updated product imagery that showcase the deliciousness of Hostess® treats. Enhanced product descriptions are included to better communicate the unique flavors and quality that only Hostess® can deliver.

Christopher Balach, Vice President of Marketing at The J.M. Smucker Co., expressed his enthusiasm about the new design: “This launch is an exciting way to kick off the next chapter for this great brand and introduce ourselves to new fans. Feedback from consumers consistently highlights the joy that Hostess® products bring, and we’re thrilled to celebrate that sensation through this overhaul.