In a rapidly evolving digital landscape, marketers must consider the implications of AI on their strategies and investments. The upcoming LLMO seminar hosted by LANY on February 4, 2026, presents a timely opportunity for businesses to understand and address the risks associated with AI selection in digital marketing. This free seminar will thoroughly explore how current user behavior has shifted due to AI tools like ChatGPT and how brands can adapt to stay competitive.
Understanding the Transition in User Behavior
As more users turn to conversational AIs for information, the traditional methods of SEO are becoming less reliable. Businesses are noticing a slowdown in not just general traffic but also in direct brand searches. This is alarming, as it indicates a growing reliance on AI, which often leads to inaccurate information and a scarcity of genuine brand representation in search results. The seminar aims to shed light on these changes and offer actionable insights.
What to Expect from the Seminar
The seminar will be broken down into two enlightening halves:
First Half: Strategic Disclosure
For the first 30 minutes, experts from LANY will reveal the latest algorithms and strategic roadmaps developed based on their extensive experience with over 300 companies. This section will articulate new standards for being recommended by AI, focusing on how brands can reconstruct their information architecture to appeal not just to users, but also to AI-driven search engines. This is crucial in a world where traditional SEO tactics may no longer be sufficient.
Second Half: Individual Consulting
The latter half of the seminar will shift gears towards more personalized interactions. Participants will engage in a breakout room setting for a more intimate and productive discussion. Each business's current challenges will be visualized using simple diagnostic tools, allowing for customized recommendations on how to tailor their approach to AI search considerations. This isn’t merely a tactical discussion; it’s about integrating LLMO into your business growth strategy effectively.
Why You Should Attend
This seminar is not just educational; it’s an exclusive opportunity for deep information exchange. Participants will gain insights that are typically only accessible in more confidential settings, including peer discussions about industry trends and budget allocation strategies. Whether your business is experiencing stagnation in search queries or seeking ways to optimize AI engagements, this seminar is tailored for you.
Event Information
- - Date: February 4, 2026
- - Time: 1:00 PM - 2:00 PM
- - Platform: Zoom (participants are requested to join with video enabled for interactive discussions)
- - Cost: Free
- - Participant Limit: 10 companies (Selection via lottery)
How to Register
Interested participants are encouraged to fill out the application form available
here. The registration deadline is February 2, 2026, at 3:00 PM. Selected participants will be notified by email with further instructions, including the Zoom link.
About LANY
LANY is a digital marketing and recruitment support firm established in Shibuya, Tokyo. Our mission as a growth partner is to help companies thrive through comprehensive marketing strategies, from strategy formulation to execution.
Conclusion
Engaging with the upcoming LLMO seminar could be a game-changer for businesses wanting to navigate the complexities of AI in marketing effectively. Don’t miss the chance to gain critical insights that can enhance your digital presence and ROI!
Contact Information
For inquiries related to this seminar, please contact Suzuka Kurogi at
[email protected].