#Japan #Tokyo #food delivery #Rocket Now #Coupang

Rocket Now: Nationwide Food Delivery Expansion

Introduction
Rocket Now, a food delivery service provided by CP One Japan (a subsidiary of Coupang, Inc.), has recently announced a significant expansion in its service areas across Japan. Starting from November 2025, the service will be available in a total of 12 prefectures, including Tohoku, Chugoku, and Kyushu, thereby enhancing the accessibility of its free delivery model. This expansion marks a notable shift from its initial focus on key regions like Kanto, Kansai, and Chubu, where it has successfully built a user base in just three months.

Expansion Timeline

Initially catering to the Kanto area, particularly Tokyo and its surrounding prefectures, Rocket Now will soon extend its services to new urban areas. By November, customers in major cities like Fukuoka, Miyagi, Hiroshima, and Shizuoka will also be able to enjoy the benefits of this service. This strategic move allows Rocket Now to reach a wider audience, providing cost-effective delivery solutions tailored to different local markets.

In just three months since broadening its focus from the Kanto region to including key urban centers nationwide, Rocket Now has made significant strides. As of August 2025, the major service area was limited to Tokyo's 23 wards. The rapid expansion to include cities across all of Japan's 12 prefectures means that more individuals can experience affordable food delivery, irrespective of their location.

New Areas of Service

The list of new cities included in the service expansion from September 2025 comprises:
- Osaka: Osaka City, Sakai City, Higashi-Osaka City
- Aichi: Nagoya City
- Kyoto: Kyoto City
- Hyogo: Kobe City, Amagasaki City, Nishinomiya City
- Fukuoka: Fukuoka City
- Miyagi: Sendai City
- Hiroshima: Hiroshima City
- Shizuoka: Shizuoka City, Hamamatsu City

This rollout showcases Rocket Now's dedication to making its services available to communities beyond major metropolitan centers, thereby democratizing access to premium food delivery options.

New Payment Solutions with PayPay

In addition to expanding its service areas, Rocket Now has introduced the cashless payment system, PayPay. This integration aims to reinforce the security and efficiency of transactions, allowing users to pay seamlessly through the app. Customers can now enjoy a smoother experience when ordering from a variety of food choices available at their fingertips.

Using PayPay, users not only benefit from ease of payment but can accumulate up to 2% in PayPay points. This incentive reflects Rocket Now's commitment to enhancing customer satisfaction while making food delivery more affordable and secure.

Zero Delivery Fee Promotion

In conjunction with its expansion, Rocket Now is also hosting a promotional campaign named “Zero Delivery Fee MAX.” This initiative allows customers to order from popular dining brands at the same price as in-store, making it an attractive option alongside the fundamental aspect of no delivery fees. Brands participating in this promotion extend to renowned names like Burger King, Wendy's First Kitchen, Shake Shack, and more.

The goal of this promotion is to break the stereotype that delivery services are often more expensive than dining in, thereby inviting customers to experience the joys of convenient food delivery without financial concerns. The promotion is set to run from September 24, 2025, to December 31, 2025.

Conclusion

Rocket Now stands as a pioneering force in Japan's food delivery landscape, seeking to establish a standard of efficient, reliable, and cost-effective delivery services. With plans for continuous growth and enhanced service offerings, Rocket Now aims to provide as many people as possible across Japan with access to delicious meals at reasonable prices.

For further information and updates, visit the Rocket Now promotional site here.

Rocket Now is actively working towards strengthening its position in the competitive food delivery sector, underpinned by Coupang's technological prowess and innovative logistics solutions. As the company expands its footprint, it redefines the norms of food delivery, ensuring everyone can enjoy fast and affordable meals right at their doorstep.