Supporting Innovative Sunglass Lens Makers through Sony Bank GATE's New Fund Launch

Embracing Change: The Inui Lens Saga

In the heart of Fukui Prefecture lies the city of Sabae, known for its rich history in eyewear manufacturing. Among its gems is Inui Lens Co., a sunglasses lens manufacturer founded in 1953. As the times change, so too does Inui Lens, which has been a guardian of eyes through its OEM business while now venturing into expanding its own brand.

On June 2, 2025, Sony Bank will initiate a new investment-type crowdfunding opportunity on its platform, Sony Bank GATE. This initiative aims to fund Inui Lens, allowing investors to support a company that resonates with the growing importance of eye protection. `Inui Lens Co.` has not only survived but thrived in the competitive landscape, thanks largely to their innovative approach and commitment to quality.

In 2009, they launched the “All-time Sunglasses,” a revolutionary product that is transparent yet effectively blocks harmful UV rays and blue light. This product has garnered over 100,000 users and has become synonymous with the brand's image. The accolades continued to roll in when, in 2019, it was awarded the prestigious Good Design Award. The recognition was not merely for the product’s aesthetic qualities but for its underlying mission of eye protection, which resonated deeply with consumers.

In the landscape of modern consumer expectations, Inui Lens has recognized that sustainability matters. In April 2023, they broadened their commitment to community engagement by opening “Lens Park,” a complex themed around eye protection that also houses a café. This venue has quickly become a popular attraction in Sabae, promoting the city’s appeal while directly aligning with Inui's mission. This initiative further solidifies their position as not just a manufacturer but as a beacon of community investment and engagement.

Sony Bank aims to create a positive impact by connecting investors with businesses that seek to address social issues. Through this new crowdfunding venture, they are providing a structured opportunity for individuals who wish to contribute towards a sustainable future while also supporting local innovation.

Under the partnership, investments in Inui Lens' ongoing operations will start at a minimum of 50,000 yen, with a target total of 10,000,000 yen to be raised. Such fundraising efforts represent a shift towards empowering communities and encouraging sustainable business practices that can influence social development goals (SDGs).

The vision is clear: contribute to social change through innovative investment. As businesses increasingly face pressures regarding consumer awareness, sustainability, and corporate responsibility, Inui Lens exemplifies how to meet these challenges head-on. Supporting them not only aids the business but also fosters an eco-friendly approach in the eyewear industry.

Investing in Inui Lens through Sony Bank GATE is not just a financial transaction; it’s a chance to be part of a movement that prioritizes quality, innovation, and community. As they continue their journey through the changing landscape of eyewear manufacturing, together with the backers, they can ensure that protection for our eyes becomes a cherished norm rather than a luxury.

In conclusion, with initiatives like this, the future of eyewear—anchored in vision protection, innovation, and community focus—looks promising. Sony Bank is paving the way for other companies to join this trend, fostering a society that is not just about economic growth, but one that pays heed to the well-being of individuals and communities alike. Invest today in a vision that values more than just profit.