Momentum's Participation in the Conference on New Marketing Growth Strategies

Breaking the Limits of Growth: A New Era for Marketing Strategies

Momentum Inc., led by CEO Kohei Hosoi, has officially announced its participation in the upcoming conference titled "Breaking Conventional Wisdom: Unlocking New Growth Strategies for Marketing," organized by Digital Arrow Partners. This significant event is set to take place online on Tuesday, July 29, 2025. The conference aims to address the rapidly changing dynamics in the marketing landscape driven by technological advancements and evolving consumer needs. As traditional strategies become obsolete almost overnight, it is crucial for marketing professionals to reconceptualize their approaches.

The Present Challenges in Marketing

In today's environment, businesses face numerous hurdles that impede their growth trajectories. The traditional methods of extending current policies are no longer sufficient to build a viable vision for future growth. Here are some of the prevalent challenges:

- Scarcity of Unique Ideas: Companies may struggle to generate standout concepts and actionable plans.
- Inability to Drive Revenue: Many are experiencing stagnation in growth, unable to uncover new levers for revenue increase.
- Doubt in Internal Capabilities: Organizations may lack confidence in their ability to execute projects in-house, leading to ineffective resource allocation.

These bottlenecks can hinder the potential of even the most promising companies.

What to Expect at the Conference

During this event, marketing leaders will reveal innovative strategies designed to overcome these barriers. Topics include:

- New Marketing Strategies: Insights into adapting strategies to meet modern challenges.
- Decision-Making Frameworks: Learn how to effectively decide between focusing efforts on core competencies or broader initiatives.
- Hybrid Organizational Structures: Discover ways to blend both internal and external efforts to maximize success.
- Integrated Learning Models: Practical frameworks for embedding learning into everyday operations.

One of the highlights will be a session by Yasuhiro Takeshima, group leader of Momentum's Marketing and PR group. His presentation, titled "Maximizing Outcomes with Hybrid Systems: Ending the Outsourcing vs. In-House Dilemma," will delve into the future role of marketing organizations alongside MyNavi Corporation.

Event Details

- Event Name: Breaking Conventional Wisdom: Unlocking New Growth Strategies for Marketing
- Date: July 29, 2025
- Time: 10:00 AM - 6:00 PM (Session by Momentum: 5:20 PM - 6:00 PM)
- Cost: Free
- Location: Online
- Organizer: Digital Arrow Partners
- Pre-Registration Benefit: Receive access to event archive videos.
- Registration Link: Click Here

About Yasuhiro Takeshima

Yasuhiro Takeshima, the leader of the Marketing and PR Group at Momentum, began his career at Isstyle, focusing on corporate sales. He later moved on to web-related businesses, overseeing corporate strategy and the launch of new AI services, as well as expanding existing businesses. After his tenure in marketing and corporate strategy within the Mitsubishi Corporation group, he joined Momentum in 2021. Currently, he oversees the entire marketing and PR functions.

About Momentum Inc.

Momentum Inc. specializes in ad verification solutions with a strong emphasis on Japanese language processing technology and proprietary data aimed at promoting the integrity of Japan's digital advertising sector. Their products are widely adopted by domestic advertising agencies and platforms. Momentum is dedicated to eliminating worthless advertising, fostering a healthier digital advertising marketplace aligned with its mission.
For more information, visit Momentum’s Official Website.