Nurri's Nationwide Expansion to Sam's Club Brings Healthier Protein Milk Shakes to Shoppers

Nurri Expands to Sam's Club Nationwide



In a significant move for the brand, Nurri, a lifestyle brand renowned for its creamy Protein Milk Shakes, has announced its eagerly awaited expansion into Sam's Club across the nation. Launching on April 9, 2025, the Protein Milk Shakes, available in both Chocolate and Vanilla flavors, have quickly gained a loyal following since their debut at Costco last fall.

Adam Tollefson, Director of Marketing at Nurri, expressed excitement about this expansion, stating, "We're thrilled to expand our reach to Sam's Club, bringing our delicious Protein Milk Shakes to more people than ever before." With a mission to make healthy eating enjoyable, Nurri aims to enhance the shopping experience for those seeking nutritious options.

Since launching at Costco in September, there has been an increased demand for Nurri products, prompting the brand to diversify its offerings to satisfy consumer desires for new flavors — with Vanilla being introduced earlier this year. Katy Seidler, National Sales Manager, highlighted how Nurri is redefining the protein shake market. She stated, "With Nurri, nutrition isn't a compromise or a chore — it's enjoyable!"

Product Highlights

  • - Pricing: Priced at $19.98 for a 12-pack of 11oz cans, the shakes are now available at Sam's Club locations across 50 states, including Alabama, California, Florida, and Texas.
  • - Health Benefits: Each shake contains 30 grams of protein, 10 essential vitamins and minerals, and only 1 gram of sugar, ensuring it's a great choice for those monitoring their health. Additionally, the shakes are lactose-free, made with ultra-filtered milk, making them easy to digest.
  • - Eco-Friendly Packaging: Committed to sustainability, Nurri uses 100% recyclable aluminum cans, appealing to environmentally-conscious consumers.
  • - Versatile Consumption: These shakes can be enjoyed chilled, over ice, mixed with coffee, or even added to cereal and homemade ice cream, making them a flexible addition to any diet.

As Nurri continues to grow its footprint in the beverage market, fans can follow the brand on platforms such as Instagram, Facebook, and TikTok for updates on new flavors and further retail expansions. With a unique approach that prioritizes flavor alongside nutrition, Nurri positions itself as part of a healthier lifestyle without sacrificing taste. The brand emphasizes that with Nurri's products, anyone can achieve better nutrition that is enjoyable and fulfilling.

About Nurri


Nurri's philosophy is simple yet profound: to bring smiles to nourishment by providing healthful yet tasty options. As a new player in the lifestyle market, Nurri not only focuses on health benefits but also on creating enjoyable experiences around food and drink. By balancing function and flavor, Nurri empowers consumers to enhance their daily lives with enjoyable nutritional choices. For more information on Nurri and its delectable offerings, visit www.drinknurri.com.

Topics Consumer Products & Retail)

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