Yoshinoya x Dragon Quest
2026-06-24 06:42:18

Yoshinoya and Dragon Quest Walk Team Up for Exciting Campaign with Exclusive Figures

Yoshinoya and Dragon Quest Walk Collaboration Campaign



Yoshinoya Co., Ltd., headquartered in Chuo City, Tokyo, has announced its first collaboration with the popular smartphone RPG, Dragon Quest Walk, starting on July 2nd. This partnership features a unique Adventure Support Campaign that runs until August 26th, allowing fans to enjoy exclusive merchandise and original figures across all Yoshinoya locations.

Exciting Features of the Campaign


The campaign includes a special offer where customers purchasing select products will receive an original figure, which is part of a special set. Apart from this, an app point campaign allows the gathering of points which can later be exchanged for exclusive merchandise such as original figures, tea cups, and rice bowls. Yoshinoya will also provide items in special takeout containers, enhancing the collaborative theme.

Original Figure Sets and Their Availability


Between July 2nd and July 15th, customers can purchase the Dragon Quest Walk Set, which comes with a random original figure. The range for this first wave includes figures like YOSHINOYA Slime, Donburi Slime A, Hungry Red Ginger, and more.

The second wave from July 16th to July 29th will feature different designs like YOSHINOYA Slime in a new version, Donburi Slime B, and Donburi King. With every set, customers will receive a beef bowl, a mini salad, and one original figure, making each visit a delightful surprise.

App Point Campaign Details


In conjunction with the set sales, Yoshinoya’s app will host a point collection campaign. Customers will earn points at a rate of one for every 500 yen spent. Rewards include exclusive merchandise like a choice of six figures, tea cups, and even unique tissue cases. The points can be redeemed anytime during the campaign period, providing ample opportunity for customers to gather and exchange points. The campaign offers an enjoyable way to integrate in-store purchases with the excitement of earning exclusive collectibles.

Special Takeout Design


In an effort to enhance the experience, Yoshinoya will use themed containers and bags for takeout orders throughout the collaboration period. This unique packaging merges the culinary delight of Yoshinoya with the fantastical world of Dragon Quest Walk, allowing fans to indulge in a memorable dining experience at home.

Merchandise in Yoshinoya’s Online Shop


For those unable to visit physical stores, Yoshinoya is also offering a special Dragon Quest Walk collaboration set through its official online shop, which includes a melamine bowl and frozen beef bowl components. This initiative ensures that fans everywhere can participate in the excitement of the collaboration, albeit through the web.

About Dragon Quest Walk


Launched in 2019, Dragon Quest Walk allows players to experience the beloved RPG world of Dragon Quest in real life. As the series celebrates its 40th anniversary, players can explore real cities while battling monsters and completing quests, enjoying an immersive gameplay experience.

Promotional Activities and Further Engagement


Yoshinoya and Dragon Quest Walk are actively promoting this collaboration, including a campaign on social media where followers on their respective platforms can participate for a chance to win exclusive collaboration T-shirts. Following the promotional video available on the official YouTube channel also garners excitement among fans.

This collaboration not only celebrates two beloved brands but also promises to create unforgettable experiences for fans across Japan. Join the adventure by participating in the campaign and enjoying the delightful offerings at Yoshinoya!

For more details on the campaign, including the special site, please visit the links provided on their official platforms.


画像1

画像2

画像3

画像4

画像5

画像6

画像7

Topics Consumer Products & Retail)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.