#Snacks #Self-Care #Yamaboshiya

Discover the Self-Care Sweets Laboratory

In a delightful initiative, Yamaboshiya Co., Ltd., based in Minato, Tokyo, has unveiled an exciting giveaway event running from July 25 to August 13, 2025. Hosted on their media platform "Okashi to, Watashi," the event celebrates self-care through the enjoyment of sweets by presenting the "Self-Care Sweets Laboratory" campaign.

What is the Self-Care Sweets Laboratory?

The Self-Care Sweets Laboratory aims to encourage individuals to prioritize their well-being, particularly through the enjoyment of various snacks. The term "self-care" emphasizes the importance of treating oneself with care and finding joy in small indulgences. This platform curates and shares recommendations for sweets that promote self-compassion, alongside articles that inspire a positive attitude toward nurturing oneself.

Giveaway Details

The centerpiece of the campaign is a large-scale giveaway featuring a total of 42 delightful snack items from 16 different manufacturers. These snacks are categorized into three themes: "#TreatYourself," "#MoodBoost," and "#HealthAware," allowing participants to choose treats that resonate with their current feelings and self-needs.

From the renowned Asahi Group Foods to Lotte, a wide range of familiar brands is involved, providing plenty of choices for everyone.

How to Participate

To enter the giveaway, here are the simple steps to follow:
1. Access the event page: Self-Care Sweets Laboratory Event Page
2. Click on the “Answer the survey and apply” button on the event page.
3. Complete the survey and fill in the necessary information to finalize your entry.

Upon completion, 10 participants will have the chance to win an assortment pack containing the 42 featured treat items through a random drawing.

Collaboration and Support

The initiative is supported by significant manufacturers in the snack industry, showcasing their popular products that cater to self-care indulgence. Participating brands are:

• - Asahi Group Foods Co., Ltd.
• - Ito Seika Co., Ltd.
• - Ezaki Glico Co., Ltd.
• - OYATSU Company, Inc.
• - Kasugai Seika Hanbai Co., Ltd.
• - Kaneka Foods Co., Ltd.
• - Kingodo Seika Co., Ltd.
• - Ginbis Co., Ltd.
• - Senjaku Ame Honpo Co., Ltd.
• - Takara Seika Co., Ltd.
• - Meiji Co., Ltd.
• - Morinaga & Company, Inc.
• - Mont Noir Co., Ltd.
• - UHA Mikakuto Co., Ltd.
• - Yomeishu Seizo Co., Ltd.
• - Lotte Company, Inc.

Manufacturers listed in alphabetical order

Insights into "Okashi to, Watashi"

Launched in May 2019 by Yamaboshiya, a dedicated wholesale distributor in the confectionery industry,