GALLO Partners with Horizon Media to Propel Brand Growth Across Their Diverse Portfolio

GALLO Partners with Horizon Media for Strategic Growth

In a significant move to enhance its brand presence, GALLO, a cherished family-owned company founded in 1933, has appointed Horizon Media as its new agency of record. This partnership marks a pivotal step in GALLO's strategic growth, focusing on audience development and media planning across its extensive portfolio, which includes wines, spirits, malt beverages, and ready-to-drink beverages.

The Need for Strategic Guidance

The decision follows a rigorous review process in which GALLO sought an agency capable of navigating highly regulated markets while delivering consistent and measurable results. Horizon Media emerged as the ideal partner thanks to its strong expertise in developing data-driven strategies tailored to audiences. The collaboration aims to ensure that GALLO's diverse brands enhance their relevance in an increasingly competitive marketplace.

Utilizing the Blu Technology Platform

Horizon Media's Blu, a cutting-edge connected marketing intelligence platform, will be instrumental in guiding GALLO's media investments. By leveraging AI-driven insights, Blu enables the identification of actionable audience segments by translating real-time market signals into effective marketing strategies. This technological edge not only enhances engagement across multiple channels but also ensures that media investments are directly linked to business performance metrics.

Amy Lund, GALLO's Vice President of Integrated Marketing and Communications, emphasized the importance of transparency and collaboration in today’s media landscape. She stated, "We value agency partners who bring clarity, transparency, and a collaborative spirit. Horizon's independent model aligns closely with our expectations for modernized collaboration."

A Commitment to Growth and Excellence

Gene Turner, President and Global Chief Client Officer at Horizon Media, shared his enthusiasm about supporting GALLO’s continued growth. He remarked, "With the combined power of Blu's insights and our team's human expertise, we look forward to aligning investment priorities with the unique narratives of both established and emerging GALLO brands."

The collaboration with MediaSense, which acted as GALLO's independent advisor throughout the review, signifies a comprehensive approach that takes commercial and value analysis into consideration, ensuring that the partnership is mutually beneficial in the long run.

About GALLO and Horizon Media

Founded by brothers Ernest and Julio Gallo, GALLO has secured its place as a world leader in the beverage industry, dedicated to providing joy through high-quality products for every celebration. The company operates with a strong commitment to sustainability and innovation, continually evolving to meet consumer needs.

Horizon Media, recognized as the largest independent media agency globally, boasts an impressive track record of delivering data-driven outcomes for a multitude of ambitious brands. With over $8.5 billion in annual media investments and a workforce exceeding 2,400 employees, Horizon is grounded in the belief that business relationships are personal, a principle that underpins its recognized excellence in client service and workplace culture.

The partnership between GALLO and Horizon Media is set to usher in a new era of brand engagement and consumer connection, showcasing the strengths of both companies in navigating the complexities of today's media landscape.