Introducing RepTrak Compass
In a rapidly changing global landscape, reputational strength is more critical than ever for organizations. The RepTrak Company™, a leader in reputation intelligence for over 20 years, has taken a significant step forward with the announcement of
RepTrak Compass. This cutting-edge, scalable platform aims to transform how businesses perceive and manage their reputations. Set to launch in July, Compass is engineered to empower Chief Communications Officers and other C-suite executives to not just monitor, but actively shape their stakeholders' perceptions with speed, precision, and confidence.
Beyond Scores to Strategic Insights
Unlike traditional reputation measurement tools, Compass goes beyond a mere numerical score. It integrates comprehensive global advisory expertise with AI-driven navigation, allowing organizations to thrive in today’s dynamic stakeholder environment. Chip Garate, the Chief Product and Technology Officer at RepTrak, states, “Compass is developed to deliver what executives today need most: quick, reliable information that prompts action.” Through Compass, leaders can ascertain their standing with each stakeholder group, identify emerging reputational risks, and understand precisely where to take action. It doesn’t just provide data; it offers clarity, trust, and direction.
A Decade of Expertise at Play
With two decades of reputation science and a wealth of benchmarking data from over 60 countries, Compass is built on the most trusted foundation in the industry. The vast experience RepTrak has garnered in advising some of the world's most esteemed brands is encapsulated within this platform, ensuring that best practices and lessons learned are put to optimal use.
The development of Compass has been significantly influenced by the insights of the Customer Advisory Council made up of renowned Fortune 500 companies. Their collaboration was pivotal in crafting a tool that meets the pressing, real-time needs of today’s reputation leaders.
Transforming Reputation Leadership
Compass represents a fundamental shift in how reputation is measured and managed. It melds insight with actionable strategies across different regions and stakeholder groups, enabling teams to lead clearly and confidently in their respective markets.
Key Features of RepTrak Compass
- - Stakeholder Tracking and Priority Setting: Continuous insights into stakeholders' perceptions, including employees, policymakers, media, investors, customers, and the informed public, both locally and globally.
- - Executive-Ready Reporting Tools: C-suite leaders and board members receive clear, concise data displays and actionable recommendations to drive decision-making.
- - Global Industry Benchmarking: Organizations can position their reputations accurately against global competitors, industry standards, and legal expectations.
- - Integrated Global Advisory Partnership: Each Compass customer benefits from a direct strategic advantage through RepTrak’s Global Advisory team, which aids in turning insights into actionable strategies across all regions.
- - AI-Driven Navigation: Real-time guidance informs global leaders, helping mitigate risks and build brand value before issues escalate.
Availability and Next Steps
Relatively soon, in July, Compass will officially launch with a phased global rollout to RepTrak clients. Early feedback from selected enterprise users underscores Compass as a groundbreaking improvement, enabling organizations not just to track but proactively manage their reputations. RepTrak invites communications, corporate affairs, branding, and reputation leaders worldwide to explore Compass and witness how it can enable them to steer their reputations rather than merely report on them.
For a sneak peek and more details about Compass, visit
www.reptrak.com/request-demo.
About RepTrak
The RepTrak Company is the world’s leading provider of reputation data and insights, serving as a gauge for companies to gain a competitive advantage. RepTrak’s predictive insights allow subscribers to secure business value, optimize ROI, and enhance their positive societal impacts. Combining advanced measurement analytics with dedicated reputation advisors, RepTrak delivers actionable analyses that align corporate goals with stakeholder sentiment across global markets and diverse industries.
Founded in 2004, RepTrak houses the world’s largest database for reputation benchmarking, gathering over 1 million corporate assessments annually, which are utilized by CEOs, board members, and executives in more than 60 countries. For further information, visit
www.reptrak.com.