#Norway #Oslo #Smart Packaging #Kezzler #Scanbuy

Kezzler Expands Industry Leadership with Scanbuy Acquisition

In a significant move reshaping the landscape of product traceability and consumer engagement, Kezzler, a frontrunner in the traceability innovation sector, has announced its acquisition of Scanbuy's smart packaging and QR code consumer engagement business. This strategic acquisition, officially announced on February 11, 2025, is set to enhance Kezzler's operations and expand its global footprint, providing a comprehensive solution for organizations seeking to improve product transparency and traceability.

A Game-Changer in Product Transparency

The timing of this acquisition is crucial. With the increasing consumer demand for transparency in product sourcing and safety, organizations across various sectors are finding compliance with traceability regulations to be not just beneficial, but essential. The combined offerings of Kezzler and Scanbuy are tailored to meet this burgeoning need, especially within industries like retail, food and beverage, healthcare, and consumer packaged goods (CPG).

Under the new structure, Scanbuy's clientele will gain privileged access to Kezzler's renowned traceability platform, a tool designed to tackle challenges related to product authenticity, regulatory compliance, and consumer engagement. Customers will be equipped to navigate the complexities of initiatives like the U.S. FSMA 204, the EU's Digital Product Passport, and various compliance mandates, all while fostering deeper connections with consumers through enhanced engagement strategies.

Global Market Reach

With operations now spanning the United States, Europe, and Asia, Kezzler and Scanbuy are poised to cater to an impressive roster of multinational companies, including industry giants like PepsiCo, Mondelez, and Reckitt. The scale of this acquisition not only reflects Kezzler's ambition but also signifies a paradigm shift in how companies approach product tracing and consumer interaction.

Christine C. Akselsen, the CEO of Kezzler, expressed enthusiasm about this expansion, stating, "This acquisition aligns the expertise of two pioneering companies, positioning us to redefine what's possible in product transparency and traceability." She emphasized the powerful implications of merging Kezzler's existing capabilities with Scanbuy's innovative smart packaging solutions, which are already operational across 100,000 product lines.

Operational Leadership Post-Acquisition

To ensure a smooth and efficient transition, Scanbuy's General Manager, Maryann Moschides, along with VP of Product Innovation Didier Frantz, will oversee the newly acquired business as a part of Kezzler. They bring valuable insights and leadership experience that will facilitate ongoing innovation and maintain the high standards of service Scanbuy's customers have come to expect.

Funding and Future Directions

This acquisition was executed as a cash transaction funded by Kezzler's long-term investors, which include notable organizations such as Det Norske Veritas (DNV) and the Norwegian Government's Investinor fund. Scanbuy's activities related to data AI will maintain operational independence under a fresh branding strategy, ensuring continued innovation in that domain.

Kezzler's strategy indicates a commitment to not just expanding its market share, but also to leading the way in consumer-centric solutions that prioritize transparency and sustainability in product offerings. As consumers demand more information about the products they purchase, the ability to trace and verify claims becomes increasingly essential.

In conclusion, with this acquisition, Kezzler not only enhances its leadership in the traceability market but also sets a benchmark for other companies looking to invest in transparency and consumer engagement. The collaboration is anticipated to yield groundbreaking solutions that will benefit businesses and consumers alike, fostering a more accountable marketplace.