#Japan #Saitama #Luup #micro-mobility

LUUP Launches Micro-Mobility Services in Saitama City

On September 10, 2026, at 9 AM, LUUP, a company based in Shinagawa, Tokyo, will officially launch its micro-mobility sharing service in Saitama City. This service will include electric assist bicycles and electric skateboards, targeting local transportation challenges. To kick off the project, LUUP has entered into a collaboration agreement with Saitama City and Tsunagu, which operates the "Saitama Citizens' App," with the aim of solving local issues and fostering community development.

Background of the Initiative

Saitama City faces challenges related to transportation, such as shortages of taxis and increased traffic congestion due to excessive use of private cars for short distances. In response, micro-mobility solutions have gained attention as environmentally friendly alternatives that support first and last mile connections between residential areas and transport hubs.

Additionally, Saitama City's vision includes enhancing economic circulation and community revitalization through its official app. Aligning with these goals, LUUP seeks to not only provide transportation options but also enhance overall mobility within the city and augment consumer activity. This agreement is a significant step towards those objectives.

Launch Event and Free Ride Campaign

On the first day of service, LUUP will host a safety training session at Saitama City Hall in collaboration with Tokio Marine & Nichido Fire Insurance Company. Alongside this, a special "Free Ride Campaign" will run from September 10 to September 16, allowing anyone in Saitama to ride for free for 30 minutes, any number of times during the campaign.

Free Ride Campaign Details:

• - Duration: September 10, 2026, 9:00 AM - September 16, 2026, 11:59 PM
• - Area: Saitama City
• - Mobility Options: Electric skateboards and electric assist bicycles
• - Participants: All registered users of the LUUP app can take advantage of this offer.

To join, users must download the LUUP app and register. The first 30 minutes of riding will automatically be free when a ride commences. Although a credit card is required for registration, charges will not apply for rides under 30 minutes.

Service Overview of LUUP

• - Service Type: Micro-mobility sharing
• - Details: Users can board electric assist bicycles and electric skateboards at designated ports across the city using the LUUP app, facilitating travel from port to port.
• - Pricing: A base fare of 50 yen (tax included) plus a time charge of 15 yen per minute (tax included).
• - Available Areas: Within Saitama City
• - Initial Fleet Size: Approximately 30 vehicles, including 15 electric skateboards and 15 electric assist bicycles, with plans for expansion.
• - Port Locations: 13 ports planned, with additional sites set to be established.

Safety Measures and User Guidelines

To ensure safety, users of electric skateboards must verify their age and pass a traffic rules test. Those opting solely for electric assist bicycles do not need to follow this requirement. LUUP has emphasized the safety of its service through various initiatives:

• - Mandatory safety education through online and in-person training sessions.
• - Implementation of a strict penalty system for dangerous behaviors.

Conclusion

With the introduction of LUUP's micro-mobility service in Saitama City, residents will have access to sustainable and convenient transportation options, reflecting the city's commitment to infrastructure and community development. The collaboration with local authorities and businesses is set to pave the way toward enhancing urban mobility while addressing existing transportation challenges. As Saitama embraces this innovative approach, LUUP is eager to contribute to the city's vision of a thriving local economy and vibrant community life.