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W. LUNABELLA: A New Era for K-Beauty in Paris

LUNABELLA, a pioneering force in K-Beauty, has made a significant announcement with the grand opening of its flagship store, "W. LUNABELLA," set to take place next March in the iconic Le Marais district of Paris. This opening aligns with the Paris Fashion Week and is more than a typical store; it embodies a comprehensive "Total Beauty Solution Hub". This innovative space combines thirty years of bridal beauty expertise with cutting-edge skincare science, tailored for the modern international woman seeking holistic radiance and transformative wellness.

The Essence Behind W. LUNABELLA

The distinctive "W" in W. LUNABELLA serves as a nod to "wedding," encapsulating CEO Yumi's unwavering vision of extending the coveted, flawless bride-like glow to all women, regardless of their backgrounds. With a rich background as a seasoned makeup artist and founder of Jeju's first bridal brand, Muto, Yumi embarked on a meticulous seven-year journey to develop LUNABELLA, ensuring skin health remains the foundation for impeccable and long-lasting makeup.

Revolutionizing Skincare: The 'Reverse Skincare' Philosophy

At the heart of the flagship's offerings is the signature "Reverse Skincare" methodology. This innovative skincare regimen is designed for those who demand unmatched efficacy, prioritize natural purity, and lean on scientifically-backed skincare techniques. Utilizing potent ingredients sourced from Jeju Island, such as horse oil and Ecklonia cava, and enhanced with the exclusive fermentation technology known as "Activity Probiotics," this approach emphasizes applying nutrient-rich creams first. This scientifically-informed sequence deeply nourishes the skin barrier, cultivating an inner glow that is resilient and luminous.

An Immersive Experience: Beauty, Fashion, and K-Culture

W. LUNABELLA promises an unprecedented immersive experience, attracting global aficionados of beauty, luxury, and culture. Customers can expect personalized beauty consultations, a curated selection of high-end fashion, and professional styling sessions. Beyond beauty, the hub will offer exclusive K-Culture programs, including captivating Hanbok exhibitions and enriching beauty workshops, inviting visitors to dive into Korea's rich cultural tapestry through authentic beauty rituals and haute couture.

During its grand launch, a special collaboration with "The Goeun Hanbok" will bring together global influencers, celebrating the perfect intersection of Parisian elegance and Korean innovation.

Strategic Global Expansion and a European Hub

Having proven successful entry into the American, Japanese, and Polish markets, along with prestigious certifications such as the CPNP in Europe and the FDA's MoCRA in the U.S., LUNABELLA is uniquely positioned for exponential global growth. The Paris flagship marks a strategic cornerstone, poised to strengthen its dominance and leadership in the sophisticated European market.

"W. LUNABELLA is more than just a destination; it is a sanctuary crafted to empower the modern woman to reconnect with her authentic essence and rediscover her inherent and timeless radiance," states Yumi. "This flagship epitomizes the seamless bridge connecting the unparalleled innovation of K-Beauty with a globally sophisticated lifestyle."

About LUNABELLA

LUNABELLA is a trailblazing K-Beauty brand dedicated to fostering radiant skin through innovative science and impeccable natural ingredients, rooted in three decades of wedding beauty expertise.