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Noah Kahan and L.L.Bean's Northern Attitude Collection

In a celebrated return, L.L.Bean, the iconic outdoor brand best known for its roots in Maine, has teamed up with two-time GRAMMY® nominee Noah Kahan for the second installment of their collaboration, aptly named the Northern Attitude collection. This new offering, launched on September 30, 2025, showcases a connection to the simple joys and natural beauty of New England, while also making a meaningful statement for mental health awareness.

A Glimpse into Kahan's World

The heart of the Northern Attitude collection is a vivid portrayal of Kahan's life in Vermont, encompassing serene scenes of winding streams and picturesque trails. The collection captures the everyday moments that matter to him, like leisurely walks with his dogs, Penny and June Bug, through the idyllic countryside of Vermont. This personal narrative reflects a lifestyle deeply intertwined with nature and a commitment to the slower rhythms of life.

Comprising 12 pieces, the collection makes its debut in two waves, with the first release featuring a rugged autumnal color palette that includes Saddle, Deep Olive, Canyon Rust, and Black. These shades evoke the crisp, refreshing feel of Northeast autumn, reminiscent of the atmospheres captured in Kahan's acclaimed 2022 album, Stick Season.

Celebrating Heritage and Mental Health

The Northern Attitude collection is more than just outdoor apparel; it is also a tribute to both L.L.Bean’s legacy of fine craftsmanship and Kahan’s journey from a small-town artist to a global star. Each piece is designed to embody comfort and resilience, combining classic styles with contemporary needs. Moreover, true to their first collaboration, L.L.Bean has pledged to donate $100,000 to The Busyhead Project, Kahan's initiative aimed at expanding access to mental healthcare and reducing stigma surrounding mental health conditions.

“Partnering with Noah feels inherently right,” says Alex Intraversato, Chief Merchandising Officer at L.L.Bean. “Our collaboration transcends clothing; it embodies our shared appreciation for the outdoors and authentic New England living, highlighting the significance of heritage and mental wellness. Together, we’re not just shaping designs but also advocating for the power of stepping outside.”

Details of the Collection

The collection’s first drop includes:

• - Bean's Original Field Coat in Saddle with Canyon Rust interior and Deep Olive detailing.
• - Boat and Tote, Medium in Saddle, proudly made in Maine.
• - Continental Rucksack blending Saddle and Black.
• - Adult's Hoodie in Deep Olive.
• - Adult's T-Shirt in classic Black.
• - L.L.Beanie in Deep Olive.

The second drop will launch on October 28, expanding the collection to include items for pets and travel, inspired by Kahan's beloved dogs. This release features:

• - Another Medium Boat and Tote in Saddle.
• - Travel Puffer Blanket in gingham pattern.
• - Dog Field Jacket, Dog Collar, and Dog Leash featuring Canyon Rust and Black designs.

A Year of Milestones for Noah Kahan

Kahan’s career has reached new heights following the massive success of his double platinum album, Stick Season, and a sold-out world tour. This tour included two memorable nights at Fenway Park in Boston, where Kahan livestreamed the event to benefit The Busyhead Project, raising over $2.5 million for mental health resources. The partnership with L.L.Bean resonates with Kahan’s values, intertwining fashion with a cause that touches many lives.

Kahan’s music, characterized by poignant lyrics born of authenticity, aims to create relatable narratives—drawing inspiration from his upbringing and the timeless qualities of New England culture. His continued exploration of themes in mental health serves as a reminder of the importance of community and the shared experiences that bring us together.

Conclusion

The Northern Attitude collection serves to celebrate the essence of New England through the lens of nature and personal experience. As L.L.Bean continues to be a brand synonymous with quality outdoor gear, this collaboration with Noah Kahan adds a rich, cultural narrative that encourages us to appreciate the world outdoors while also being compassionate toward mental health issues. Be sure to check out the collection at L.L.Bean's website for further updates and details.

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For more information about Noah Kahan and his music, visit noahkahan.com.