#Japan #Tokyo #Face Records #Anime Music #Nujabes

Vinyl Records Buying Trends in Japan

Amid a surge in global interest surrounding vinyl records, FTF Corporation, known for its specialized vinyl record store Face Records, has recently reported significant sales data for 2025 from its branch in Miyashita Park, Shibuya. The statistics reveal a remarkable 20% year-on-year increase in the sale of new vinyl records, with a staggering 90% of purchasers being international visitors. This presents a captivating glimpse into how Japanese music effortlessly integrates into the lives of overseas music enthusiasts without a conspicuous marketing strategy.

Top-Selling New Vinyl Records at Face Records Miyashita Park in 2025

The sales data collected indicates that international fans predominantly choose albums tied to nostalgic sentiments or iconic cultural memories. Here are the top-ranking albums:

1. *Nujabes – metaphorical music
2. Nujabes – modal soul
3. Joe Hisaishi – Howl's Moving Castle Soundtrack
4. Anri – Timely!!
5. Joe Hisaishi – Spirited Away Soundtrack
6. Joe Hisaishi – Kiki's Delivery Service Soundtrack
7. Joe Hisaishi – My Neighbor Totoro Image Song Collection
8. Tatsuro Yamashita – FOR YOU
9. Joe Hisaishi – Princess Mononoke Soundtrack
10. Anri – Heaven Beach
11. Vince Guaraldi Trio – A Charlie Brown Christmas
12. Various Artists – Sailor Moon 30th Anniversary Album

Nujabes dominates the list with two top spots, reflecting his influence on the lo-fi hip-hop genre that has transcended international borders. In addition, the integrative presence of Joe Hisaishi’s compositions from Studio Ghibli films highlights Japan's cultural legacy.

Why Are International Fans Buying Vinyl Records in Japan?

The upsurge in international interest can be categorized into three primary genres:

1. Lo-fi Hip Hop (Nujabes)

Nujabes, a pioneer of lo-fi hip-hop originating from Shibuya, is celebrated globally for his unique sound that blends jazz and hip-hop elements. For international fans, purchasing his records in Shibuya signals a pilgrimage to the birthplaces of their favorite sounds. This becomes not just a transaction, but a cherished experience tied to music history.

2. Anime Soundtracks (Joe Hisaishi)

The soundtracks created by Joe Hisaishi for Studio Ghibli films encapsulate powerful imagery and emotional storytelling, creating profound connections for fans visiting Japan. Collecting these soundtracks forms a bridge between cherished movie experiences and their travels, making the vinyl format a perfect memento.

3. City Pop (Anri, Tatsuro Yamashita)

City Pop has established itself as a global genre known for its nostalgic vibes. What was once merely retro Japanese pop has evolved into a celebrated cultural phenomenon, enjoyed intimately by those who can capture the essence of Shibuya through its records. International fans are eager to purchase these records in the context of the city itself, enhancing their experience.

Insights from Face Records Staff

Staff at the Miyashita Park store shared that many of the titles gained significant traction among international customers. For example, new records of Ghibli soundtracks are frequently sought after due to the dearth of availability abroad, much to the delight of customers upon successfully finding their desirable items. The purchasing process often leads to enthusiastic explorations within the store, particularly for city pop, where staff recommendations play a vital role in guiding fans toward their new favorite records.

The demographic of visitors largely consists of individuals in their twenties and thirties, hailing predominantly from Europe and North America. This growing international market helps sustain a steady need for these musical titles, making it simpler for new listeners to engage with Japan’s rich musical heritage.

About Face Records Miyashita Park

Opened in July 2020, Face Records has adapted to a changing clientele, once centered around Japanese consumers but now enriched by a diverse international audience. Situated in the heart of Tokyo's cultural district, the Miyashita Park branch serves as a hub for both new and used records, connecting visitors to contemporary Japanese music culture in a vibrant way.

Company Overview

Company Name: FTF Corporation
Location: Shibuya, Tokyo
CEO: Shun Tanaka
Business Activities:

• - Buying and selling used records, CDs, books, and audio equipment
• - Operation of Face Records stores and e-commerce
• - Management of Ecostore Records
• - Import, manufacture, and sale of fashion apparel and accessories

Official Website*: FTF Corporation