#USA #New York #Hornitos Tequila #Hornitos Añejo #Hornitos Cristalino

Hornitos® Tequila Celebrates 75 Years with New Reserve Line

In a remarkable celebration of its craftsmanship and rich heritage, Hornitos® Tequila is marking its 75th anniversary with the launch of a new Reserve Line. This premium collection introduces two exciting expressions: Hornitos® Cristalino Reserve and Hornitos® Añejo Reserve. With a commitment to making high-quality tequila accessible for everyone, Hornitos continues to demonstrate its legacy of ambitious innovation in the spirits industry.

Hornitos has always prided itself on creating spirits that blend tradition with a modern touch. As 'The Tequila de Todos,' it remains dedicated to democratizing quality tequila through its Reserve Line, which is crafted from only three core ingredients: 100% Blue Weber agave, yeast, and water. Both new additions to the Hornitos family feature complex flavors that reflect the brand's commitment to quality and creativity.

Introducing the Reserve Line

The Hornitos® Cristalino Reserve Tequila is a clear Añejo tequila, aged in American Oak barrels and elaborated through an extra distillation process. This technique enhances the clarity while retaining the nuanced richness typically found in aged tequilas. The result is a smooth spirit boasting sophisticated notes of vanilla, meticulously steeped with whole vanilla beans from Veracruz for three weeks to attain an exquisite, delicate finish. Priced at $44.99 for a 750ml bottle, this finely crafted tequila carries an alcohol content of 40% ABV.

On the other hand, the Hornitos® Añejo Reserve Tequila is triple-aged, which involves maturing the spirit in three different types of barrels: a toasted barrel, a charred barrel, and finally a specially toasted barrel for finishing. This innovative maturation process creates a dynamic flavor profile characterized by creamy textures and complex tastes, with hints of smoky vanilla and buttery caramel. Like the Cristalino, it is also available at a MSRP of $44.99 for a 750ml bottle at 40% ABV.

Craftsmanship and Accessibility

Over the years, Hornitos® Tequila has been synonymous with quality and forward-thinking in the tequila space. The introduction of the Reserve Line underscores the brand's ongoing commitment to crafting high-quality tequila that does not compromise on flavor or accessibility. “The launch of the Hornitos Reserve Line demonstrates our promise to make premium tequila available to all,” said Rashmi Raine, Vice President of Marketing for US Tequila & Mezcal at Suntory Global Spirits. This vision reflects not only a celebration of their Mexican heritage but also an intention to reach new audiences.

The new Reserve offerings encapsulate Hornitos’ mission to provide a premium experience that can be shared among friends and family, whether in a cocktail or enjoyed neat. The sleek design of the bottles also speaks to the brand's elevated approach to tequila, allowing them to stand out whether given as a holiday gift or enjoyed during a night out.

The Hornitos Legacy

Founded in 1950 by Don Francisco, Hornitos has consistently broken traditional barriers in the tequila production process. The brand has continued to build on the standards established by its founder, carefully selecting agave plants to ensure every bottle delivers rich flavors and heartfelt quality. The new Reserve Line will join the ranks of other beloved Hornitos products, such as Hornitos® Blanco Tequila, Hornitos® Reposado, and the innovative Hornitos® Black Barrel Tequila.

The Hornitos® Cristalino Reserve and Añejo Reserve Tequila are arriving in select US markets now, with further national distribution planned. To learn more about Hornitos® Tequila and explore its wide range of offerings, visit hornitostequila.com or follow them on social media for the latest updates.

Hornitos® Tequila continues to embrace the spirit of innovation while honoring its heritage, leading the way in creating tequila experiences that everyone can enjoy—proof that great things happen when you mix tradition with a little ingenuity.