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New Insights from Oriflame's Beauty & Wellbeing Report

In a groundbreaking initiative, Oriflame has unveiled its inaugural Beauty & Wellbeing Report, spotlighting a significant transformation in women's perception of beauty. The findings of this comprehensive research are based on responses from 3,500 women across seven countries, detailing how beauty is fundamentally linked to emotional wellbeing, self-confidence, and daily self-care practices.

Shifting Perspectives on Beauty

Traditionally, society has dictated narrow standards of beauty focused on physical appearance. However, the report emphasizes that contemporary beauty represents more than mere aesthetics; it embodies feelings of emotional support, social connection, and personal agency. In a statement, Anna Malmhake, CEO of Oriflame, noted, "This report reaffirms what we've believed for decades: that beauty is a deeply emotional and empowering experience. Beauty rituals serve as a grounding mechanism for women, fostering confidence and self-connection. This is the essence of the beauty Oriflame champions - that it should be accessible, effective, and emotionally significant."

Key Findings and Statistics

A remarkable 95% of participants recognized a connection between beauty practices and overall wellbeing, with 42% identifying this link as particularly strong. Furthermore, a notable 64% of respondents expressed a preference for personalized skincare and nutrition, surpassing interest in other health interventions. Significantly, 71% of women opined that society places excessive importance on physical beauty, while many prioritized qualities such as self-confidence (47%) and happiness (36%) above mere appearance. Interestingly, 43% of participants believed that true beauty encompasses both inner and outer qualities.

Enhancing Wellbeing through Beauty

An uplifting sentiment emerged from the findings, with "Looking good makes me happy" leading as the premier choice for enhancing wellbeing. Other notable benefits highlighted included feeling more positive about life, achieving inner peace through enhanced appearance, and experiencing mental rejuvenation from self-care rituals.

This overarching theme signifies that women's understanding of beauty is evolving, moving beyond external validation to embrace emotional health and self-acceptance.

About the Report

The Beauty & Wellbeing Report was commissioned by Oriflame and conducted independently by Toluna between November and December 2024. It surveyed women aged 18–75 from diverse global regions, including China, India, Mexico, Nigeria, Poland, Turkey, and the UK, delving into how beauty habits intertwine with emotional, physical, and social wellbeing.

For those interested in understanding the full scope of this transformative report, further details can be accessed on their official website: www.oriflame.com.

About Oriflame

Established in 1967, Oriflame has been a pioneer in the beauty and wellbeing industry, offering a vast range of innovative, high-quality products that promote both individual empowerment and sustainability. With a presence in over 60 markets, the company continues to lead the way in redefining beauty standards around the world.

In conclusion, Oriflame's Beauty & Wellbeing Report not only reflects the changing paradigm of beauty but also emphasizes the intrinsic link between beauty and emotional wellness, setting the stage for a new era of self-care and confidence for women globally.