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Dita 25Yukata Exhibition Wrap-Up

The prestigious ladies' yukata brand Dita, operated by Pea Bee I Co., Ltd., successfully held the "Dita 25Yukata Exhibition" from May 9 to 11, 2025, at RAND Omotesando in Tokyo. The event saw an enthusiastic response, attracting many fashion enthusiasts eager to explore the latest designs, including unreleased pieces.

An Exclusive Display of Yukata Styles

During this three-day exhibition, attendees had the unique opportunity to view and pre-order an exquisite selection of yukata, all available with a special 10% discount exclusively for the event. Additionally, visitors were delighted to receive Dita's original embroidered handkerchief as a complimentary novelty with their purchases.

The venue was transformed into a floral spectacle reflecting Dita's brand image, complete with picturesque photo spots that encouraged guests to share their stylish moments on social media.

Event Highlights

The exhibition showcased around 200 yukata, including popular styles and the latest 2025 releases. Notably, Dita featured easy-to-wear separates and traditional accessories that perfectly complemented the yukata, leading to many customers purchasing complete outfits. The unique offerings included bestsellers and limited pieces that captured the hearts of attendees, who exclaimed excitement upon seeing their desired styles.

Interactive Customer Experience

The atmosphere at the exhibition was vibrant, with numerous opportunities for interaction. Customers frequently complimented the decor, with many expressing admiration for the displays and asking Dita staff for recommendations on which yukata to choose. The friendly exchange added to the overall inviting ambiance of the event.

Striking Photo Opportunities

The exhibition was designed with social media in mind, featuring multiple photogenic spots where guests could take selfies and share their experiences online. Popular models and influencers, primarily from their late teens to thirties, also attended the event, adding to its allure and visibility.

Featured Yukata Collections

1. Evening Calm Classic

The standout set, featuring a sophisticated blend of white and navy, garnered the most orders during the exhibition.

• - Price: ¥14,990 (Tax included)
• - Included: 5-piece set (yukata, obi, geta, waist ties, dressing guide)
• - Item Number: dl-kimubc109

2. Cherry Blossom Charm

With soft pink hues reminiscent of blooms, this yukata captivated many attendees.

• - Price: ¥14,990 (Tax included)
• - Included: 5-piece set (yukata, obi, geta, waist ties, dressing guide)
• - Item Number: dl-kimubc88-J1

3. Retro Citrus Elegance

This navy yukata adorned with orange bellflowers exuded a chic, sophisticated vibe.

• - Price: ¥14,990 (Tax included)
• - Included: 5-piece set (yukata, obi, geta, waist ties, dressing guide)
• - Item Number: dl-kimubc139

About Dita

Dita is not just a ladies' fashion brand; it's a destination for those seeking the latest trends in yukata, swimwear, and loungewear tailored for modern women. The brand embodies the spirit of looking cute both at home and during events, ensuring that every woman can express her stylish side no matter the occasion.

To explore more about Dita's offerings and the world of Japanese yukata fashion, visit their official website and follow them on social media for the latest updates and inspirations:

• - Official Website: Dita Tokyo
• - Instagram: @dita_official
• - X (Twitter): Official DITA
• - YouTube: Dita Official Channel
• - TikTok: official_dita

Dita continues to capture the hearts of fashionable women everywhere with its charming, on-trend collections, setting a new standard in contemporary yukata fashion.