Unlocking Insights: AI-Powered Video Research for Decision-Making in Marketing

The utilization of artificial intelligence (AI) in marketing is evolving, particularly in how organizations gather and interpret data from video sources. Japanese Information Co., Ltd. in collaboration with G-Search is hosting a free archive seminar until September 30, 2026. This seminar aims to showcase the intersection of video research and AI analysis, transforming ordinary video viewing into a treasure trove of decision-making data.

The Rise of Video Research

With the proliferation of smartphones, researchers can effortlessly collect consumer behavior through videos. This method captures authentic actions and contexts, providing a wealth of information far surpassing that of traditional text or image data. However, the challenge lies in the complexity of analyzing vast quantities of video data, often resulting in missed opportunities for insights. Many companies struggle to leverage the full potential of their collected data, merely letting it sit unused.

Why AI Matters

The seminar will highlight AI's role in streamlining analysis processes—reducing effort while enhancing the quality and speed of insights extraction. By applying AI methodologies, businesses can significantly improve their understanding of consumer behaviors through video analytics. The event is particularly beneficial for individuals in marketing, product/service development, and those considering the implementation of behavioral observation techniques.

Seminar Details

The seminar features a 30-minute program focusing on:

- The utility of video research in uncovering genuine insights from unconscious consumer behaviors.
- Introduction to the video research service “FAST VIDEO LOG.”

The speakers include:

- Hiroyuki Kawashima, Director of Research Direction, Japanese Information Co., Ltd.
- Ai Urakawa, Strategy and Partner Alliance at G-Search.

Expert Insights

Kawashima will discuss how to reveal insights hidden in video content using AI. He brings experience from various marketing research firms and has been integral in research activities from planning to analysis reporting. Urakawa, previously at Fujitsu handling public sector account sales, will share her expertise on the “KnockOnExploration” tool, which aids in video research analysis.

Key Takeaways

Attendees will learn about:

- Effective strategies for transforming video data into actionable insights.
- Real-world applications of video analytics in market research.
- The future possibilities of emotion analysis AI.

This seminar provides an exclusive opportunity to gain knowledge from industry leaders and understand how AI can make video research more efficient and insightful.

Registration Details

- Date: Archive content available from September 1, 2026, to September 30, 2026.
- Cost: Free (pre-registration required).
- Viewing: The seminar will be available online. A stable internet connection is recommended.

After registration, attendees will receive a link and password via email to access the viewing site. Please note that recording or duplicating seminar materials is strictly prohibited.

Don't Miss Out!

Spaces are limited, so early registration is encouraged. Unfortunately, participation from competing firms or individuals will not be allowed. Explore innovative methods to empower your marketing strategy with AI-driven video research. Join us to unlock the true potential of consumer videos in decision-making processes!