#United States #Fort Worth #Simpli.fi #Michael Schoen #Susan Rothwell

Simpli.fi Strengthens Leadership with New Executives

Overview

Simpli.fi, a prominent player in the advertising technology sector, has made significant strides to bolster its leadership team with the recent appointments of Michael Schoen as Chief Product and Technology Officer and Susan Rothwell as Chief Revenue Officer. These strategic enhancements take place under the guidance of CEO Cali Tran, targeting innovation and scalable growth in a competitive market.

Leadership Changes

As Simpli.fi looks to expand its platform capabilities, the company has welcomed two leaders with substantial experience in the industry. Michael Schoen, whose career spans more than 20 years, is expected to leverage his expertise in tech-driven services to enhance product development and technological initiatives. Previously, he held key roles in businesses such as Neustar, where his leadership contributed to the organization's acquisition by TransUnion for $3.1 billion. His extensive background makes him well-suited to drive transformative growth at Simpli.fi.

On the other hand, Susan Rothwell joins Simpli.fi with a wealth of knowledge in sales and marketing within the programmatic media landscape. As the former Chief Revenue Officer at Epsilon, she managed substantial revenue streams while enhancing partnerships between brands and publishers. Her ability to deliver value and optimize media strategies will play a crucial role as Simpli.fi aims to amplify its market presence.

Focus on Innovation

The appointments are timed perfectly as the advertising industry continues to evolve at a rapid pace, necessitating innovative approaches to reach diverse audiences effectively. In a statement, CEO Cali Tran expressed enthusiasm about the new leadership, highlighting their proven track records in fostering growth and enhancing customer experiences. "Together, we'll continue to set the standard for precision and performance in the advertising industry," Tran stated.

Both Schoen and Rothwell share a vision aligned with Simpli.fi’s mission to provide top-tier programmatic advertising solutions, ensuring that advertisers enjoy relevant and impactful campaigns. They acknowledged the role that creativity and technology play in achieving advertising success in an increasingly complex digital landscape.

Company Profile

Simpli.fi is recognized as a leading Advertising Success Platform, providing programmatic advertising solutions to various clients, including over 2,000 media teams, agencies, and brands. The platform excels in facilitating client campaigns across multiple channels, including CTV, mobile, and display advertising. With investments from renowned private equity firms such as Blackstone and GTCR, Simpli.fi continues to innovate and make measurable impacts in the digital marketing arena.

In a standard operational month, Simpli.fi manages over 140,000 campaigns catering to roughly 40,000 advertisers, which reflects the company’s robust capabilities and commitment to delivering performance on budgetary constraints across all scales.

Conclusion

The appointment of Michael Schoen and Susan Rothwell at Simpli.fi marks a significant step toward the company's goal of establishing itself as a powerhouse in the advertising industry. With their combined experience and a shared commitment to innovation, Simpli.fi is positioned to navigate the complexities of modern advertising effectively. As the industry landscape continues to shift, these leaders will likely play a pivotal role in steering the company toward sustainable growth and operational excellence.