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OAKBERRY's New Sorbet: A Game Changer in the Frozen Aisle

OAKBERRY, the beloved superfood brand recognized globally for its delicious açaí bowls and smoothies, has just launched a groundbreaking product line that marks its first venture into the Consumer Packaged Goods (CPG) sector. This exciting introduction features OAKBERRY Sorbet, now available for purchase exclusively at Sprouts Farmers Market locations nationwide.

A New Era for Açaí Fans

OAKBERRY Sorbet brings the brand’s signature fresh açaí experience to the convenience of home, revolutionizing how fans can enjoy this nutrient-rich superfood. With the goal of enhancing everyday routines, OAKBERRY has masterfully crafted three vibrant sorbet flavors that not only offer exceptional taste but also deliver a healthy treat anytime cravings strike.

The new product line includes:

• - Açaí Sorbet: Experience the classic flavor of OAKBERRY's world-famous açaí, now in a smooth, pint-sized sorbet.
• - Açaí Sorbet with Peanut Butter Chunks: This unique flavor expertly marries refreshing açaí with delightful pops of sweet-and-salty peanut butter chunks, making it a perfect indulgent yet health-conscious choice.
• - Açaí Sorbet with Banana and Strawberry Chunks: Combining the tangy richness of açaí with the tropical sweetness of banana and strawberry, this sorbet is a flavor-packed treat that will entice your taste buds.

Versatile Enjoyment

What sets OAKBERRY Sorbet apart is its versatility. Fans can enjoy it right from the pint or use it to create their own customized açaí bowls and smoothies at home. By blending a scoop or two into a smoothie or topping it with their favorite fruits and nuts, enthusiasts can harness their creativity and design the perfect “choose-your-own-açaí-adventure.” The flexibility of this new offering aims to cater to a variety of eating occasions, whether fueling a busy morning, taking a midday snack break, or ending the day with a deliciously healthy dessert.

Insights from OAKBERRY's Global CMO

Bruno Cardinali, the Global Chief Marketing Officer at OAKBERRY, expressed his excitement about this innovative launch. “As the number one quick-service brand in the açaí market, we strive to provide our fans with more ways to enjoy our products. Our partnership with Sprouts allows customers to experience OAKBERRY açaí in an entirely new format,” he stated. “With OAKBERRY Sorbet, any moment can be an ‘OAK time.’ We are eager to see açaí become a part of our fans’ everyday lives.”

A Sustainable Vision for Açaí

Founded in Brazil in 2016 by Georgios Frangulis and Renato Haidar, OAKBERRY has consistently focused on creating superfood offerings that are not just delicious but also accessible to everyone. The brand takes pride in sourcing its açaí sustainably from the Amazon Rainforest, ensuring every pint of sorbet remains organic and packed with antioxidants, while steering clear of high fructose corn syrup and artificial additives.

As OAKBERRY continues to expand its product lineup further into the CPG space, this latest release follows the introduction of their OAKMEAL and layered smoothie categories in recent months. With over 700 locations in 40 countries, OAKBERRY's commitment remains strong, bringing high-quality superfoods to health-conscious consumers around the globe.

To grab a pint of OAKBERRY Sorbet, you can visit Sprouts Farmers Market to find a location near you. For ongoing updates and new menu innovations, keep an eye on @oakberryusa on social media.