#China #Kuala Lumpur #Haier #Fans Festival #Global Event

Haier Global Fans Festival 2026: A Celebration of Community and Sports

On December 18, 2025, Haier Group, a leading global provider of integrated solutions aimed at improving life quality and supporting digital transformation, officially inaugurated the seventh edition of the Global Fans Festival. Kicking off with great success in Liverpool on November 20, the 2026 Fans Festival, themed "Champion Your Haier Life," embodies the spirit of champions and extends its influence from the sports arena into everyday life.

The Global Fans Festival, which began as a social media campaign in 2019, has transformed into a series of interactive global events that draw fans closer to the Haier brand. Over the years, the festival has celebrated significant milestones, including the 40th anniversary at Haier's headquarters, as well as events during the AWE in China, Roland Garros, the Australian Open, the ATP finals in Italy, and the Haier Fans Cup tennis tournament. Through both online and offline engagement, the festival aims to create emotional connections, solidifying Haier's position as a relatable and engaging brand.

The latest event took place from December 17 to 21, 2025, at Bukit Jalil Pavilion in Kuala Lumpur, Malaysia, where a temporary pop-up Fans Festival spanned 2,600 square meters. This event invited sports enthusiasts and Haier fans to participate in various games, including football, tennis, badminton, and others—all designed to showcase a new, intelligent lifestyle.

Haier's 2026 Fans Festival has undergone significant evolution, placing a strong emphasis on sports. Throughout the year, over 100 events are planned as part of the Haier Fans Cup across 20 countries and regions, including major cities like Melbourne, Shanghai, Paris, and Berlin. Fans will enjoy a rich array of fun-filled sports festivals and experiential pavilions where they can discover, play, and savor culinary delights.

Wang Mei Yan, Vice President and Chief Brand Officer of Haier Group, stated, "By 2026, the Global Fans Festival will achieve three significant enhancements: extend our global reach into more countries like Australia, France, and Germany; innovate immersive experiences that break the boundaries between online and offline engagement; and deepen emotional connections through sports marketing, allowing users to actively participate in product and service innovation and become true co-creators of the Haier ecosystem."

As a globally recognized brand that has ranked first in Euromonitor International's retail sales of major appliances for 16 consecutive years, Haier has expanded its presence to over 200 countries and serves more than one billion households worldwide. The brand has become a trusted name among consumers, revered for its commitment to quality and innovation.

Haier operates 10 major research and development centers, 71 research institutes, 35 industrial parks, and 163 manufacturing centers, equipped with a robust sales network encompassing 230,000 locations. The company has solidified its status as a top brand in key markets around the globe.

The 2026 Fans Festival, advocating the spirit of sports and the power of innovation, is set to connect with hundreds of millions of Haier fans worldwide, embodying the brand as a "champion" and a forerunner of intelligent technologies that genuinely understand people's daily lives.

For more details, visit Haier Global Website.

About Haier Group

Founded in 1984, Haier Group is a leading global provider of solutions for a better life and digital transformation, emphasizing creativity and possibilities. The company has consistently focused on user experience, creating a framework based on three pillars: smart living, comprehensive healthcare, and a digital economy. Haier achieved global revenues of $57 billion in 2024 and has ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for seven consecutive years. It has also held the top position in global major appliances as per Euromonitor for 16 years. Haier's dedication to innovation and user engagement makes it a frontrunner in the home appliance market.