#Japan #Tokyo #Sanrio #PomPomPurin #ELLE

A Stylish Collaboration: ELLE x Pompompurin

The world-renowned lifestyle and fashion brand, ELLE, has launched an exciting collaboration with Pompompurin, a charming character from the globally recognized entertainment company Sanrio. Starting on June 17, 2026, exclusive items will be available during a pop-up event at Ginza Mitsukoshi, marking a delightful intersection between fashion and beloved characters.

Overview of the Collaboration

This partnership brings together two iconic entities: ELLE, which has been promoting self-expression through fashion since its establishment in 1945 in France, and Pompompurin, a character known for its laid-back personality and broad appeal across generations. As Pompompurin celebrates its 30th anniversary in 2026, the collaboration seeks to infuse everyday moments with joy and comfort through unique and chic designs.

Collection Details

The collection, inspired by a whimsical story of Pompompurin exploring Paris, features elements of the marinière style, reflecting French chic aesthetics that ELLE is known for. Shoppers can look forward to discovering the exclusive charm of Pompompurin through various limited-edition items.

Items Available

The pop-up event will showcase a range of exclusive products, including:

• - ELLE x Pompompurin Die-Cut Stickers: Available in 5 designs for 330 yen (tax included) each.
• - ELLE x Pompompurin Mascots: Adorable plush toys in Green and Red for 2,530 yen (tax included) each.
• - EnerGel Ballpoint Pens: Featuring Pompompurin's adventures, priced at 1,100 yen (tax included) each.
• - Clear File Sets: Available in options celebrating Pompompurin's outings for 880 yen (tax included) each.

In addition to these, various items will be continuously added as the event progresses. Details on inventory will be available at each sales area.

Event Schedule

The HELLO KITTY'S SWEETS MARKET - Chocolate Lovers pop-up event kicks off on June 17 at Ginza Mitsukoshi, marking the beginning of this exciting collaboration. The items will be featured, alongside other anticipated related events. For more updates and specific event information, follow ELLE's official Instagram for Japan (@elleboutiquejapan).

About Pompompurin

Pompompurin, who debuted in 1996, is a Golden Retriever with a signature brown beret. Endearingly relaxed, Pompompurin enjoys going out and prefers it over staying home. This character is fond of collecting shoes, with a special knack for hiding one of each pair from its owners. With talents in napping and dancing, Pompompurin dreams of growing up to be even larger.

About Lagardère Active Enterprises Japan

Lagardère Active Enterprises Japan, established in 1992, is part of the global Lagardère group, operating in more than 45 countries with over 33,000 employees. The company not only holds ELLE and ELLE DECORATION brand rights but also manages non-media brand expansions under ELLE International. The magazine connects with approximately 32 million readers globally with over 12 million followers across various social networks, showcasing its prominent presence in media and lifestyle sectors.

With this unique collaboration, fans of both ELLE and Pompompurin can look forward to delightful new experiences that brighten their daily lives. Join us in celebrating this stylish and fun-filled journey as we await the launch of these exclusive items at the Ginza pop-up event!

For more information, visit:
www.lagardere.com
www.elleinternational.com