Introducing VITALE: A Chic and Functional Bag Series from HIROFU

Discover the New VITALE Series by HIROFU

HIROFU, a distinguished women’s bag brand under the World Group, presents its latest lineup - the VITALE bag series - set to launch on February 27, 2026. This new collection will be available in HIROFU stores nationwide as well as on their online shop.

Versatile for Every Occasion

The VITALE bags are designed with versatility in mind, suitable for everything from casual outings to professional settings. HIROFU has been at the forefront of leather fashion since its inception in 1978, maintaining a commitment to a clean, minimalist approach. The brand prides itself on crafting timeless pieces that defy fleeting trends, ensuring their designs remain relevant year after year.

The Craftsmanship of VITALE

The VITALE series stands out for its lightweight materials and user-centric design. Using original vegetable-tanned leather sourced from the gifts of nature, these bags not only become more lustrous over time but also develop a unique character, adapting to the user's style. With a natural ethos resonating with modern preferences for authenticity, the series is available in two sizes - M and L - meeting the demands of today's lifestyle.

Thoughtful Interior Design

In terms of functionality, each VITALE bag features a microfibre lining that adds to its lightweight feel. Although the exterior appears deceptively simple, it is the intricate craftsmanship within that sets it apart. Skillful artisans ensure beauty and durability through refined touches, such as the precise finishing of leather edges and the careful hand-stitching at the base of the handles – a testament to the dedication to quality that defines the VITALE series.

The camel-beige lining not only enhances the tactile experience but also serves as a stylish accent that peeks out from the top of the bag.

Practicality Meets Style

The VITALE bags offer ample space beyond their sleek look. The M size accommodates A5 notebooks, while the larger L size is ideal for laptops. Each bag also comes with a detachable shoulder strap, which can be conveniently stored inside. This feature allows users to easily transition to shoulder carry when their hands are full, adding a layer of convenience to the bag's already appealing design.

- VITALE 2WAY Tote Bag M: ¥74,800 (tax included)
- VITALE 2WAY Tote Bag L: ¥79,200 (tax included)

Visit Your Nearest HIROFU Store

Don’t miss out on experiencing the VITALE bag series firsthand. Visit any HIROFU store or browse online to explore these exquisite offerings.

- For more details, check the VITALE collection here

Follow HIROFU

- Instagram: @hirofu_official
- LINE: Join here

Brand Philosophy

Established on the principles of simplicity, minimalism, and contemporary design, HIROFU continues to create pieces that emphasize the quality of materials. Their philosophy aims to offer timeless products that customers will cherish for years, without being swayed by fleeting fashion fads.