#Japan #Tokyo #FamilyMart #osechi #Holiday Meal

FamilyMart's Lavish Osechi Collection for the New Year 2026

As the New Year approaches, FamilyMart, a renowned convenience store chain in Japan, has announced the launch of its 2026 osechi collection that promises to delight customers across the nation, excluding Okinawa. This year, the collection includes 35 exquisite dishes designed to celebrate the traditions of the New Year while offering a wide range of choices to suit every palate.

Beginning September 24, 2025, customers can reserve these festive meals at approximately 15,900 FamilyMart locations and through FamilyMart Online. The osechi is a quintessential part of New Year festivities in Japan and embodies hopes for prosperity and happiness for the coming year. Notably, this year's offering includes popular sets like the "Desire Osechi" and "Sin Osechi," which are returning due to their overwhelming success last year.

Special Early Bird Discounts

In response to the current economic situation, FamilyMart is introducing the largest selection of early bird discounts ever, with a total of 10 osechi options available for early reservation. The popular "Desire Osechi" includes a premium A5-grade Miyazaki beef sukiyaki set (350g) or a boiled snow crab (400g). Meanwhile, the "Sin Osechi" features a whole cheese kimchi hot pot, catering to those looking for indulgence this New Year.

Data from a recent survey by FamilyMart revealed that 66% of respondents indicated that inflation would influence their selections for osechi this year. In line with this, value-oriented options are emphasized and are designed to provide both satisfaction and festivity.

Consumer Preferences Amid Inflation

Interestingly, while more than half of the participants expressed the desire to splurge on high-end ingredients for New Year's celebrations, the findings reveal a balance between desire for extravagance and prudent spending. FamilyMart is keenly aware of these consumer sentiments, increasing the number of early bird options from seven to ten, including selections featuring luxury ingredients, ensuring affordability without sacrificing quality.

As Japan gears up for an extended holiday period from December 27, 2025, to January 4, 2026, with many enjoying up to nine consecutive days off, FamilyMart aims to ease the burden of meal preparations during this busy season. A survey indicated that 70% of people feel that meal preparation for family gatherings is a hassle, paving the way for convenient and delectable offerings like the "Desire Osechi" and "Sin Osechi" to become essential choices for celebration.

Detailed Offerings

The osechi range does not merely focus on traditional dishes but also introduces modern twists, showcasing collaboration with esteemed culinary experts. For instance:

• - Desire Osechi: Crafted under the supervision of the renowned Gion Yamabun, this three-tiered set includes festive celebratory dishes alongside options for sukiyaki or snow crab, making it a focal point for New Year gatherings.
• - Sin Osechi: This visually appealing three-tiered set features not only traditional Japanese foods but also a novel kimchi hot pot served in a cheesy delight, enhancing the festive experience.

Additionally, FamilyMart offers themed osechi influenced by beloved characters such as Sanrio characters and Disney, bringing fun and vibrancy to the festive meal experience. Each dish is designed to cater to various palates, ensuring that even picky eaters find something enjoyable.

Overall, the 2026 FamilyMart osechi collection showcases the balance between tradition and modern culinary innovation. With both early bird discounts and a diverse menu that appeals to a wide audience, FamilyMart continues its mission of being a convenient and trusted partner during the joyful season of New Year celebrations.

For those interested in making reservations, please visit any of the approximately 15,900 FamilyMart locations or book online through FamilyMart Online. Don’t miss the chance to secure these delightful offerings before they sell out!

Conclusion

FamilyMart's innovative approach to this year's osechi collection not only embraces traditional Japanese New Year customs but also adapts to contemporary consumer needs, especially in light of rising costs. With a commitment to providing quality and variety, FamilyMart aims to create memorable New Year gatherings across families and friends, reflecting the spirit of togetherness this festive season.