#Canada #Toronto #JONGGA #Daesang #O'Food

Daesang's Vibrant Showcase at SIAL Canada 2025

Daesang Corporation, a leading player in the global food industry, recently made a striking appearance at SIAL Canada 2025, which took place in Toronto from April 29 to May 1. Recognized as one of North America's premier food exhibitions, SIAL Canada is an essential platform for food industry professionals, drawing over 1,000 exhibitors and 21,000 visitors from around the world. This year, Daesang proudly showcased its flagship brands, Jongga and O'Food, further solidifying its footing in the North American market.

At the event, Daesang presented dedicated booths for its renowned kimchi brand, Jongga, and its globally recognized food brand, O'Food. The exhibition spotlighted four core product categories: kimchi, seaweed, sauces, and home meal replacements (HMRs). The booths attracted considerable attention from attendees, including top retailers such as Loblaws and Costco, with discussions centered on potential collaborations and expanded product placements.

A Culinary Experience

To bring its products to life, Daesang held tasting events that allowed visitors to indulge in the rich flavors of Korean cuisine. Attendees sampled a variety of dishes, including signature Jongga products such as Mat Kimchi, Hanip Chonggak Kimchi, lightly fermented Baek Kimchi, and Crunch Kimchi. In addition, modern interpretations of traditional flavors like Gochujang Ranch and Ssamjang Mayo captivated buyers, receiving positive feedback for their unique twists.

Moreover, Daesang rolled out innovative dishes like Jongga Kimchi Ramen, known for its light yet flavorful broth, and Jang Ramen, celebrated for its traditional seasoning. These offerings further enhanced the brand's reputation among those seeking authentic global cuisines.

The excitement at the booths was amplified by giveaway events. Visitors who followed the official Instagram accounts for Jongga and O'Food were treated to complimentary O'Food × Jongga Kimchi Ramen. Additionally, participants who engaged in QR code events received eco-friendly tote bags, creating a lively interaction atmosphere and deepening their connection to the brands.

Strengthening Market Presence

Jennifer Lee, the Head of the Global Kimchi Business Unit at Daesang Corporation, expressed her enthusiasm about participating in SIAL Canada 2025. She noted, "This exhibition was a tremendous opportunity to not only showcase our premium products but also reinforce our connections with key buyers in North America." Lee emphasized their commitment to enhancing their global competitiveness by focusing on targeted strategies. This includes developing new products tailored to local tastes and expanding their distribution systems to facilitate further growth in global exports.

Company Background

Founded in 1956, Daesang Corporation has established itself as one of the world's leading producers of fermented food products. With a strong commitment to quality, the company operates multiple global brands, including Jongga, which is synonymous with authentic kimchi production, and O'Food, which introduces Korean comfort foods worldwide.

As the leading kimchi brand in South Korea since 1987 and a pioneer in commercializing packaged kimchi globally, Jongga prides itself on using high-quality, plant-forward, and gluten-free ingredients. With a focus on safety and flavor, Dawesang’s patented fermentation process ensures that Jongga's kimchi is not only delicious but also rich in probiotics and health benefits.

Conversely, O'Food embodies Daesang's philosophy of bringing innovative Korean flavors to global tastes, making food experiences enjoyable and surprising. The brand is dedicated to ensuring a significant cultural impact while catering to diverse palates.

As Daesang continues to grow its presence in North America, it remains committed to delivering authentic Korean flavors and fostering connections with consumers worldwide. Their participation in major events like SIAL Canada not only highlights their products but also their dedication to promoting Korean culinary traditions on a global stage.