Namesake Collaborates with Morris & Co. for Iconic Nursery Collection Featuring Heritage Designs

Namesake and Morris & Co. Unite for a Stunning Nursery Collection



In an inspiring collaboration, Namesake, a celebrated brand in the nursery space, has joined forces with the iconic British design house Morris & Co. This partnership is all about blending timeless artistry with modern functionality, resulting in a beautiful collection that transforms classic designs into contemporary nursery essentials.

The Morris & Co. x Namesake Collection reinterprets Morris & Co.'s legendary Arts & Crafts patterns onto Namesake's most popular nursery seating. This venture aims to fill nurseries with warmth and whimsy, while retaining a sense of timeless design that is fit for any child’s space.

The collection is built on a shared passion for craftsmanship and storytelling, emphasizing that great design can be both celebratory and practical. It features some of Morris & Co.'s cherished prints, such as the Mallow, Bellflowers, Strawberry Thief, and Pure Brer Rabbit. Each pattern radiates a sense of wonder and nostalgia, anchoring the collection in tradition while aiming for longevity—designed to outlive the nursery phase and be cherished for years.

A Diverse Selection of Design



The new assortment includes five core furniture pieces, each available in select Morris & Co. fabric color options, pleasing both aesthetics and comfort:

1. Crawford Pillowback Comfort Swivel Glider ($999)
This modern glider features a plush pillow back and wide seating area, allowing smooth swiveling and gliding that parents will appreciate for bedtime routines. It’s available in all four featured prints.

2. Crawford Gliding Ottoman ($399)
Designed to complement the Crawford Glider, this plush ottoman offers added comfort and coordination in style, also available in four prints.

3. Crewe Recliner and Swivel Glider ($1,099)
Delivering a contemporary design, this recliner comes with a hidden manual recline feature and smooth swivel-and-glide motion, available in all four prints to match the other pieces perfectly.

4. Willa Plus Power Glider Recliner with Power Headrest ($1,299)
Luxuriously crafted, this power recliner adjusts for comfort and includes convenient USB-integrated charging. Offered in select prints from the collection to ensure compatibility.

5. Tuffet Storage Ottoman ($499)
This multi-functional ottoman provides hidden storage while maintaining a classic aesthetic, incorporating playful touches with its wooden ball feet and is available in all four prints.

Each piece is crafted with sustainability in mind, boasting GREENGUARD Gold Certification. The collection utilizes water-repellent, stain-resistant eco-performance fabrics, ensuring that they are durable enough for the hustle of family life while remaining kind to the planet. Additionally, all furniture is constructed with FSC®-certified wood, reflecting a commitment to responsible sourcing.

Where to Find This Collection



The Morris & Co. x Namesake Collection is now available for purchase at namesakehome.com and select retailers, including Wayfair and Modern Nursery. This collection not only speaks volumes of the partnership's ethos but also redefines what a modern nursery can look like, combining beauty, functionality, and eco-sensitivity in one stunning package.

About Namesake



Namesake is committed to offering products that resonate with today’s modern parents while embracing traditional design elements. Their innovative furniture, such as the award-winning Abigail and Winston metal cribs, blends character with contemporary needs, ensuring that every piece is safe, eco-friendly, and capable of evolving with the family.

For further details, fans can visit namesakehome.com, engage via Facebook, or follow their design journey on Instagram @namesake_home.

About Morris & Co.



Morris & Co. stands as a testament to the vision of William Morris, an influential figure of the 19th century known for his political theory, design innovation, and dedication to craftsmanship. Since its inception in 1861, Morris & Co. has been recognized for its superb prints and textiles, and it remains committed to innovative reimaginings of classic designs, maintaining the high quality of craftsmanship that Morris established.

As both brands unite their strengths, expect charming nursery pieces that encapsulate joy and tradition, catered perfectly for the next generation.

Topics Consumer Products & Retail)

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