BIPROGY Completes Acquisition of Catalina Marketing Japan to Enhance Retail Strategy

BIPROGY's Strategic Move: Acquisition of Catalina Marketing Japan

BIPROGY Inc., a prominent player in the technology sector, has officially announced the completion of its acquisition of Catalina Marketing Japan (CMJ) as of January 6, 2026. This acquisition marks a significant step in BIPROGY's strategy to expand its footprint in the retail sector and enhance its operational capabilities. The transaction was based on a share transfer agreement previously disclosed on November 28, 2025. Consequently, CMJ will now operate as a wholly-owned subsidiary of BIPROGY, embarking on a new phase as part of the BIPROGY group.

Commitment to Retail Sector Growth

In its management policy for 2024-2026, BIPROGY has identified the retail and distribution sectors as crucial components of its growth strategy, aiming to achieve a corporate value of 1 trillion yen by 2030. The company aims to leverage technology to realize a purpose-driven retail environment focused on sustainability, addressing challenges such as declining consumer demand and labor shortages.

BIPROGY is dedicated to transforming retail into a more sustainable model through advanced technological solutions. By capturing consumer and regional needs effectively through data analytics, the company plans to collaborate with not just retailers but also wholesalers and manufacturers to improve product offerings and services significantly. You can find more about BIPROGY's retail strategy in their comprehensive report titled "BIPROGY Retail Report 2026" on their official website.

Objectives Behind CMJ Acquisition

CMJ, under a partnership with D Capital Inc., has been diligently progressing towards creating a seamless IT infrastructure by carving out operations from the American Catalina Marketing. The company aims to rapidly expand its retail media network, targeting food supermarkets, general merchandise stores, and drugstores through 2025. With access to purchasing data from approximately 13,000 stores, which amounts to an astounding 14 trillion yen per year, CMJ is positioned as one of the largest marketing support platforms in Japan.

In 2025, CMJ plans to launch a new brand named "AOUMI" with the ambition of solidifying its status as a top brand in the retail media market. This market is projected to grow significantly, with estimates suggesting it will reach around 1.0845 trillion yen by 2028, marking a 2.3 times increase compared to figures from 2024. CMJ’s primary retail sector is expected to experience an even more dramatic growth of 3.2 times. With this acquisition, BIPROGY aims to utilize its IT knowledge and service development strengths to facilitate CMJ's growth in the retail media domain.

Vision for a Consumer-Centric Supply Chain

BIPROGY and CMJ’s vision is to establish a platform that enhances the overall value of the retail sector by centering on consumer and regional needs. By intelligently utilizing purchasing and behavior data, both companies plan to digitally link data from retail sales to the supply chain, striving to achieve a "consumer and region-driven demand chain" in the distribution industry.

This collaboration anticipates deploying a neutral platform that brings together CMJ’s extensive data on purchasing with BIPROGY’s advanced IT solutions, ultimately benefiting consumers, retailers, and manufacturers, while ensuring continuous evolution in the retail sector.

Key Initiatives for Growth

BIPROGY and CMJ have outlined four key initiatives aimed at pursuing synergies and creating growth opportunities in both the short and long term. By integrating the strengths of both companies, these initiatives intend to deliver effective solutions progressively.

1. Acceleration of CMJ's Growth Strategy "AOUMI"
- BIPROGY will support the expansion of CMJ’s retail media network "AOUMI", utilizing its established IT infrastructure and AI technologies, created over years of serving retail businesses. This combined approach will focus on enhancing service quality and increasing the number of businesses utilizing "AOUMI".

2. Enhancing the Value Proposition of "AOUMI"
- The integration of BIPROGY’s retail marketing solutions will augment the value delivered by the "AOUMI" platform through targeted marketing strategies, broadening its impact.

3. Evolution of "AOUMI"
- Collaborations between BIPROGY’s retail digital transformation services and "AOUMI" aim to integrate multiple data sources for enhanced demand forecasting and optimized marketing strategies, creating rapid response mechanisms to changing consumer needs.

4. Global Expansion Focusing on Asia
- After establishing synergies in the domestic market, BIPROGY and CMJ will extend "AOUMI" into international markets, particularly in Asia, to leverage the growing consumer base.

Conclusion

In summary, the acquisition of Catalina Marketing Japan is a strategic leap for BIPROGY as it endeavours to redefine the retail landscape through innovative technology and consumer-centric approaches. By prioritizing sustainable practices and utilizing big data, BIPROGY and CMJ are set to transform the retail experience for consumers and businesses alike.