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Living Proof's Sili-CLONE™ HairTech: A Game-Changer in Hair Care

In 2025, Living Proof celebrated two decades of silicone-free haircare with a groundbreaking launch: a complete revamp of their shampoo and conditioner lines powered by cutting-edge Sili-CLONE™ HairTech. This innovative technology offers the desired benefits of silicones, such as detangling, smoothness, and shine, without the drawbacks of traditional silicone-based products. These new formulations not only promise to enhance the quality and texture of hair but also ensure it stays cleaner for longer.

Chief Marketing Officer Alexis Tedesco emphasizes the brand's commitment to creating products that deliver both an enjoyable in-shower experience and desirable post-wash effects. With Sili-CLONE™, Living Proof effectively combines the best aspects of silicone care and the health benefits of silicone-free formulas, resulting in a product that does not compromise on performance. With this launch, the brand aims to revolutionize how consumers perceive and care for their hair.

The reformulated collection includes the following franchises:

• - The Perfect Hair Day™: Enhances hydration and maintains shine.
• - The Full Range: Focuses on volumizing hair for lasting body.
• - The No Frizz Formula: Targets frizz and provides a smoother finish.
• - The Restore Series: Aims to reduce hair breakage significantly.
• - The Curl Collection: Strengthens and defines curls, specializing in curly hair care.

Each product is developed with performance backed by science, ensuring that every wash contributes to healthier hair. Ron McLaughlin, Chief R&D Officer of Living Proof, states that scientific discovery is at the heart of their brand's mission. They prioritize addressing real-world hair issues rather than just masking them.

These products will be available starting February 25, 2025, at various retail platforms including Living Proof's official website, Sephora, Ulta, and Amazon, with both shampoos and conditioners priced at $34 each for 8 oz.

Living Proof's journey began in 2005 through the collaboration of MIT scientists and top hair stylists aiming to innovate haircare based on scientific principles. Their primary goal has been to create unique solutions that cater to the diverse challenges consumers face regarding their hair. Over the years, they have garnered a reputation for reliability and excellence in the beauty industry.

As haircare continues to evolve, Living Proof solidifies its place as a leader by integrating advanced technology into its product lineup. Sili-CLONE™ HairTech exemplifies this commitment, presenting users with a superior wash care solution that redefines expectations for hair health. Whether you aspire for voluminous locks, beautifully defined curls, or simply cleaner hair, the new Living Proof collection has a tailored solution waiting for you.

With this launch, Living Proof not only celebrates its legacy but also sets a new standard for future hair care innovations, matching modern consumers' lifestyles and hair care demands perfectly. Dive into Clean, Healthy Hair with Sili-CLONE today!

For more information about their innovative products, visit livingproof.com.