STRADVISION and Texas Instruments Unveil Revolutionary ADAS Tech at CES 2025

STRADVISION Showcases Innovative ADAS Solutions at CES 2025

Introduction

At the prestigious CES 2025 held in Las Vegas, STRADVISION, a frontrunner in deep learning-based perception technology, revealed its latest advancements in automotive systems. The company highlighted its partnership with Texas Instruments (TI) and showcased how this collaboration is set to revolutionize Advanced Driver Assistance Systems (ADAS) and autonomous driving.

Melding Technologies for Enhanced Driving

At the heart of STRADVISION's innovations is the TI TDA4VPE-Q1 automotive system-on-a-chip (SoC). Designed for advanced multi-camera applications, this impressive SoC integrates sophisticated features such as sensor fusion, edge AI capabilities, graphics, and video processing, effectively bringing enhanced efficiency and affordability to automotive technology. With a computational punch of 16 TOPS of AI performance and 4 ARM Cortex-A72 cores, it reflects TI’s commitment to delivering effective solutions in a competitive market.

The TI TDA4VPE-Q1 seamlessly integrates with STRADVISION's SVNet 3D Perception Network, which excels in transforming standard 2D camera inputs into intricate three-dimensional environmental representations. This capability ensures vehicles can navigate their surroundings with a clarity that optimizes safety and functionality, catering to various operational designs and conditions.

Live Demonstration at CES 2025

During the event, attendees could witness live demonstrations featuring the SVNet working in tandem with the TDA4VPE-Q1 SoC. This collaborative technology empowers features such as Level 2+ ADAS functionalities ideal for highway driving, automated valet parking, and 3D surround view enhancements. Such capabilities not only showcase the integration of multi-camera inputs but also highlight advancements in memory-based automatic parking systems, promising a new level of user experience and vehicle management.

Revolutionizing the Automotive Industry

STRADVISION's deployment of the SVNet, combined with the versatility of the TDA4V-Mid Plus Eco SoC, provides automotive manufacturers with scalable solutions that meet the evolving demands of the market. This SoC’s flexibility supports an array of imaging solutions and resolutions, bridging the gap between various ADAS functions, from front cameras to surround view systems. It positions STRADVISION and TI to spearhead innovations across automotive, robotics, security systems, and beyond.

Philip Vidal, STRADVISION's Chief Business Officer, emphasized the significance of this collaboration: "Our work with Texas Instruments marks a pivotal step in delivering cost-effective, high-performance solutions that enhance the automotive industry. As we gear up for production-ready software by the end of 2025 and anticipate a Start of Production (SoP) in 2026, we're excited to align with market demands for advanced technologies."

TI’s product line manager, Mike Pienovi, reaffirmed the vision behind their automotive SoC. He stated, "Our collaboration with STRADVISION not only highlights our commitment to performance and efficiency but also accelerates the industry’s transition from 2D to immersive 3D perception networks."

Event Highlights and Future Outlook

The event took place from January 7th to January 10th, 2025, at the Westgate Hotel in Las Vegas, Nevada, where potential collaborators, clients, and tech enthusiasts could engage with STRADVISION’s industry-leading technologies. This collaborative effort is expected to pave the way for revolutionary changes in ADAS and autonomous vehicle capabilities.

About STRADVISION

Founded in 2014, STRADVISION has firmly established itself at the forefront of AI-driven vision perception technology for ADAS applications. The company aims to expedite the development of fully autonomous vehicles by offering ADAS features at significantly reduced costs compared to competitors, showcasing its commitment to innovation and excellence. With over 300 dedicated employees across global offices including Seoul and San Jose, STRADVISION continues to lead with numerous accolades, such as the Frost & Sullivan 2022 Global Technology Innovation Leadership Award.

For more details and updates, visit STRADVISION's official webpage.