#Japan #Tokyo #Repro Booster #EC Site #Sotouba-ya

Enhancing E-commerce Performance: Repro's Impact

Repro Inc. has announced significant improvements in site speed for the e-commerce platform SOTOUBA-YA following the implementation of its state-of-the-art tool, Repro Booster. The firm specializes in maximizing revenue through marketing solutions, and the case with SOTOUBA-YA exemplifies how technology can lead to crucial performance enhancements.

The Challenge of Site Speed

The SOTOUBA-YA platform, run by Yajirushi Shintaro Co., Ltd., focuses on selling self-manufactured Buddhist memorial tablets and other religious goods. Since its launch in 2013, the site has seen exponential growth, increasing its customer base to over ten times what it was initially. However, as the site evolved and new features were integrated, the loading speed began to suffer, leading to a complicated dilemma where an enhanced user experience unintentionally decreased performance.

Despite implementing various tactics like image optimization and lazy loading, SOTOUBA-YA failed to achieve the desired improvement in site speed. The business, run solely by its president, had limited resources to allocate towards these speed enhancements, further complicating the issue.

The Solution: Repro Booster

To tackle this persistent problem, SOTOUBA-YA turned to Repro Booster, which utilizes patented technology requiring only a simple tag installation. This allows for significant enhancements in loading speeds without demanding extensive operation efforts.

Notably, after integrating Repro Booster, site speed metrics indicated a clear upward trajectory in performance:

• - Mobile: 33% improvement in FCP (First Contentful Paint) and 28% in LCP (Largest Contentful Paint)
• - PC: 27% improvement in FCP and 40% in LCP

These metrics are crucial as LCP falls within Google’s Core Web Vitals that impact SEO, making speed optimization an essential factor for successful e-commerce.

Positive Feedback from SOTOUBA-YA

The sixth-generation president of Yajirushi, Daiten Yajiri, shared his thoughts on the implementation of Repro Booster. He noted an improved user experience and significant growth in conversion rates (CVR). For SOTOUBA-YA, the CVR is the most critical metric, as a mere 0.1-0.2% shift can lead to substantial revenue changes. Daiten acknowledged that many users were likely abandoning their carts due to slow load times, indicating “invisible losses” that must be addressed.

He expressed appreciation for Repro Booster, highlighting that it automates the speed enhancement process and resolves challenges that could otherwise be complex and resource-consuming to tackle manually.

SOTOUBA-YA Background

SOTOUBA-YA has been operating since 1882, delivering high-quality memorial products while ensuring that customers are supported throughout their purchasing process. From returns to customer service, SOTOUBA-YA emphasizes customer satisfaction post-purchase rather than solely during it. They also offer industry support through online community avenues and engagement platforms, showcasing a commitment to sharing knowledge about e-commerce.

With an impressive track record, including accolades like the Next-Gen Commerce Award 2024 and multiple recognition awards in e-commerce excellence, SOTOUBA-YA is setting examples for others in the industry.
Discover more about their success and Repro Booster on their website or read more about the Repro Booster tool here.

Conclusion

Repro's innovative approach to site speed enhancement through their Repro Booster tool has showcased the potential for e-commerce platforms to achieve remarkable improvements with minimal operational overhead. As online shopping continues to grow, such technologies become essential for businesses looking to thrive in a competitive marketplace.