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GetWhys Unveils Groundbreaking Unified Data Capabilities

GetWhys, an innovative B2B customer insights platform, has recently made a significant advancement by expanding its research database to include a wide range of data types—specifically Internet data, organizational data, and proprietary interview data. This transformation facilitates a more fluid and comprehensive analysis within a single, ultimately integrated, platform, allowing companies to draw insights with unprecedented depth and clarity.

A Unique Integration of Data

The ideal synergy between these three layers of data power GetWhys' mission to provide actionable insights that can change the way businesses strategize and operate. With an emphasis on usability, GetWhys aims to revolutionize the workflow of B2B go-to-market (GTM) teams by making research seamless and direct. The unified platform can be characterized as follows:

1. Internet Data: This feature functions as a powerful research tool that sifts through the immense chatter of the internet, extracting unbiased and highly relevant insights from public domains while eliminating marketing fluff and misinformation.

2. Organization Data: Users can securely connect and analyze their internal customer intelligence—a treasure trove of information that includes sales transcripts, win-loss research, product documentation, and more. By harnessing internal data, organizations can deepen their understanding of customer behavior and preferences.

3. GetWhys Data: This continuously expanding repository consists of detailed interviews conducted with real B2B software users and buyers. Such primary research elicits insights that often go unheard in public forums, elevating the knowledge about customer needs and expectations.

The integration of these data sources allows users not only to access but also to request unlimited additional interviews on pertinent subjects without incurring extra costs. This aspect is a game-changer for companies keen on gaining a competitive edge through enhanced research capabilities.

A Transformative Tool for Teams

As highlighted by Casey Samulski, Director of Product Marketing at Mission, the capability to derive insights from internal sources, online data, and GetWhys' customer interviews in one cohesive location is a dream come true for product marketers. This holistic view enables teams to formulate responses to intricate business inquiries with ample resources and specificity.

With many AI-driven products primarily relying on either online or internal customer data, what truly sets GetWhys apart is its distinct ability to integrate this with its proprietary research dataset. This approach equips GTM teams to tackle complex questions, such as:

• - Identifying Feature Gaps: Understanding which feature limitations might cause the loss of deals by analyzing data from sales teams, missed opportunities captured through interviews, and online intelligence.
• - Launch Messaging Optimization: Crafting effective strategies for product launch messaging that mix feature details from internal documentation with brand voice and audience vocabulary, all obtained from customer interviews.
• - Messaging Analysis: Creating a feedback loop that reviews langauge used by top customers against target prospects and broader market sentiment gleaned from internet data.

Philippe Boutros, co-founder of GetWhys, emphasized that there are numerous tools that analyze call transcripts and internal data, with a few combining this with online research. However, the addition of their expansive dataset along with the limitless research request feature provides an exceptional value proposition for their users.

Standing Out in a Crowded Marketplace

In a growing landscape of AI and intelligence platforms often riddled with tool sprawl, GetWhys emerges as a leader by offering a comprehensive solution. Avoiding the complexity of juggling multiple platforms, their unified approach ensures businesses can focus on what matters most—extracting meaningful insights that drive strategy and success.

To discover further details on GetWhys and its advanced AI-powered customer insights platform, visit www.getwhys.io.

About GetWhys

GetWhys empowers marketing and product teams by providing unparalleled customer insights. By harnessing AI with a dedicated database of in-depth interviews from verified B2B buyers, they deliver instant, authentic, and actionable research. Founded by experienced B2B market research consultants, GetWhys is committed to seamlessly integrating real insights into everyday workflows, setting a new standard for B2B research efficacy.