Combined Insurance Achieves Back-to-Back Recognition as Sales Growth Leader from Eastbridge Consulting Group
Combined Insurance's Outstanding Achievement in Voluntary Sales
In a significant achievement, the Eastbridge Consulting Group has recognized Combined Insurance Company of America, a Chubb subsidiary, as the 2024 Voluntary Sales Growth Leader in the large carrier category. This honor is particularly noteworthy as it marks the second consecutive year that Combined Insurance has received this accolade, underscoring its exceptional performance in voluntary sales.
The numbers speak for themselves; Combined Insurance reported a remarkable 16.7% increase in voluntary sales in 2024, building upon a 29% growth in 2023 and a 16% increase in 2022. These results are part of Eastbridge’s annual “U.S. Voluntary/Worksite Sales Report,” which recognizes companies with sales exceeding $200 million. This ongoing growth places Combined Insurance at the forefront of the voluntary/worksite benefits market.
Commitment to Excellence
“Combined’s impressive performance in recent years highlights its dedication to excellence in the voluntary/worksite industry,” comments Nick Rockwell, president of Eastbridge. He notes that this sales growth is remarkable, particularly in a market characterized by fierce competition.
In the broader context, the voluntary/worksite market showed an overall positive trajectory in 2024, with the total annualized premium for new business reaching $9.53 billion—a 2% increase from the previous year. This upward trend reflects a growing demand for voluntary benefit solutions across various market segments, reinforcing the importance of innovative offerings in the industry.
Diverse Offerings for All Market Segments
Combined Insurance reaches a wide range of market segments through its operating brands: Combined U.S. and Chubb Workplace Benefits. While Combined U.S. focuses on providing benefits to small businesses via insurance agents and brokers, Chubb Workplace Benefits caters to mid- and large-market employers. This comprehensive approach enables the company to effectively address the diverse needs of clients across different sectors.
Rich Williams, president of Combined Insurance, remarks, “The sustained growth we’ve seen over the past five years speaks to our commitment to delivering meaningful and innovative workforce benefit solutions for businesses of all sizes. These offerings provide essential financial protection for employees and their families.” He emphasizes that the partnership with knowledgeable agents and brokers is crucial in adapting to the dynamic needs of the modern workforce.
Criteria for Recognition
To be eligible for the title of Voluntary Sales Growth Leader, carriers must exhibit voluntary sales growth surpassing industry averages. Companies must have exceeded growth rates of 2% in 2024, 6.7% in 2023, and 5.4% in 2022. Eastbridge evaluates carriers with at least $10 million in annual sales who participate in the survey, ensuring that recognition signifies considerable accomplishments within the industry.
About Eastbridge Consulting Group
Eastbridge Consulting Group, Inc. provides marketing advisory services for companies engaged in the voluntary/worksite benefits market in both the United States and Canada. With a focus on advancing industry standards and recognizing outstanding performance, Eastbridge actively supports participants in achieving their market goals.
About Combined Insurance and Chubb
Combined Insurance, a Chubb company, is well-regarded for its supplemental health, accident, disability, and life insurance products, serving both employers and individuals. With over a century of experience, the company operates under two primary brands: Combined in the U.S. and Canada, and the Chubb Workplace Benefits division. The parent company, Chubb, is recognized globally for its comprehensive insurance coverage and robust risk assessment capabilities, serving millions of clients across diverse territories.
In conclusion, Combined Insurance’s recent recognition by Eastbridge Consulting Group underscores the organization’s strategic growth initiatives and unwavering commitment to excellence in the voluntary benefits market. As the industry continues to evolve, the company remains poised to meet the challenges ahead while delivering valued solutions to its clients.