#Japan #Yamamori #Noritada Mitsubayashi #Order of the Rising Sun #Kuwana

A Prestigious Honor for Noritada Mitsubayashi

Yamamori Inc., a comprehensive food manufacturer based in Kuwana City, Mie Prefecture, is proud to announce that its chairman, Noritada Mitsubayashi, has been awarded the esteemed Order of the Rising Sun, Gold and Silver Rays, during the spring honors of Reiwa 7. This significant accolade is a reflection of his remarkable contributions across various sectors in society, particularly in the food processing industry.

The Order of the Rising Sun is one of Japan's most prestigious awards, honoring individuals who have made outstanding achievements in their respective fields. This recognition focuses on significant contributions to society and is bestowed upon those who have made exemplary strides in their careers. Mitsubayashi's efforts at Yamamori Inc. and within industry organizations in the soy sauce and retort food sectors have been instrumental in securing this honor, as he has notably advanced the promotion of food processing industries.

A Journey of Leadership and Innovation

Mitsubayashi joined Yamamori Foods Co., Ltd. (now Yamamori Inc.) in 1976, assuming the role of President in 1982. Under his leadership, the company ventured into international markets, starting operations in Thailand in 1988, which marked the beginning of Japanese soy sauce manufacturing in the region. This pivotal move not only helped introduce Japanese food culture throughout Asia but also laid the groundwork for diversifying food products between Thailand and Japan.

Mitsubayashi's dedication to the soy sauce industry as a whole propelled him to take on various leadership roles. He served as the chairman of the Mie Prefecture Soy Sauce and Miso Industry Cooperative since 2002, focusing on improving the economic standing of its members. Additionally, he held the presidency of the All-Japan Soy Sauce Cooperative Federation for a decade, achieving a fortified organizational structure within the soy sauce community, enhancing product quality, and addressing environmental challenges.

Beyond his contributions to the soy sauce industry, Mitsubayashi has been a passionate advocate for small and medium enterprises in Mie Prefecture. Since 2002, he has worked tirelessly with the Central Council of Small Enterprises in Mie, striving to organize and invigorate local small businesses for economic growth. His commitment has further extended to the National Central Council for Small Enterprises, where he has been involved in initiatives for strengthening and promoting small business support across Japan.

A Heartfelt Acknowledgment

In response to receiving the Order of the Rising Sun, Mitsubayashi expressed his heartfelt gratitude, stating, "It is an inexpressible honor to be awarded the Order of the Rising Sun. I attribute this recognition to my predecessors who contributed to the growth and development of the food processing industry, as well as the support and strength from everyone in the industry and related fields. I am deeply thankful to them."

He emphasized the company's vision of 'pursuing endless dreams and relentless satisfaction.' Over the years, Yamamori has enriched consumers' dining experiences by launching a diverse range of products, including soy sauce, retort foods, and beverages. The company aspires to serve as a bridge connecting the rich food cultures of Japan and Thailand.

Continuing Commitment to Society

Yamamori Inc. has remained committed to contributing to societal development through its business activities and community engagement. Mitsubayashi concluded by reaffirming his dedication to the advancement of both the company and industry organizations, highlighting the importance of continuing to serve the community.

About Yamamori

Founded in 1889 in Mie Prefecture, Yamamori Inc. has a rich history spanning 136 years as a pioneering food manufacturer. With a commitment to embracing 'the challenge for transformation,' the company has innovated technologies and marketing strategies that address the evolving needs of the market. Now focused on 'entertainment and health' through delicious products, Yamamori aims to create smiles for customers, ensuring satisfaction with every offering.

Company Overview

• - Company Name: Yamamori Inc.
• - CEO: Keisuke Mitsubayashi
• - Headquarters: 6-103 Hidamari-no-oka, Kuwana City, Mie Prefecture
• - Founded: 1889
• - Established: 1951
• - Capital: 435 million yen
• - Number of Employees: 802 (including part-timers)
• - Business Scope: Production and sales of soy sauce, sauces, dressings, retort pouch foods, drinks, etc.
• - Official Website: https://www.yamamori.co.jp/