#United States #Boston #Ocean Spray #Craisins Dried Cranberries #Sour Blueberry Lemon

New Flavor Explosion from Ocean Spray

In an exciting announcement, Ocean Spray Cranberries, Inc., widely known for their delicious Craisins® Dried Cranberries, has broadened its flavor offerings just in time for summer. The new lineup features two innovative flavors: Sour Blueberry Lemon and Chili Lime. These bold additions are designed to elevate the snacking experience and are perfect for various summer adventures.

Craisins Dried Cranberries have been a beloved pantry staple for nearly thirty years, often used to enhance salads, oatmeal, and baked goods. With the introduction of these new flavors, Ocean Spray aims to redefine how consumers snack by offering delightful, flavor-forward options that can be enjoyed on-the-go or at home.

Kelvin Vuong, Head of USA Foods and Snacking at Ocean Spray, emphasizes this shift, stating, "Craisins have long been a pantry staple for toppings and mix-ins. These new flavors are here to redefine how people snack."

Flavor Highlights

• - Sour Blueberry Lemon: This flavor combines tartness with sweetness for an invigorating taste. Each bite delivers a blend of powerful lemon zest and sweet blueberry notes, making it the perfect choice for those looking to awaken their taste buds.

• - Chili Lime: For those who enjoy a little kick, the Chili Lime flavor offers a delightful mix of zesty lime and a hint of chili heat. Described as ‘swicy’ (sweet + spicy), it's a standout option for snack drawers or charcuterie boards.

These flavors are part of a larger marketing initiative called the Flavor Rush campaign. Ocean Spray encourages adventurous snacking, catering to outdoor activities and impromptu gatherings. The brand is also promoting its refreshed Cherry flavor alongside the new introductions, demonstrating its commitment to keeping Craisins relevant and exciting.

In recent years, Ocean Spray has also launched limited-edition flavors to keep up with consumer trends. Options such as S’mores, Blueberry Crisp, and Raspberry Cheesecake Dipped Cranberry Mix have all hit the shelves, demonstrating the brand's innovative prowess.

This flavor expansion will be celebrated through various marketing strategies, including digital advertising, influencer collaborations, and a nationwide sampling van tour set to kick off in September. The new flavors are currently available at Walmart with a suggested retail price of $3.29, and will soon make their way to selected grocery stores across the country.

Founded in 1930 by three passionate cranberry farmers, Ocean Spray has evolved into an agricultural cooperative that empowers approximately 700 family farmers in the U.S., Canada, and Chile. With a commitment to preserving family farming traditions and providing deliciously nourishing products, Ocean Spray remains dedicated to showcasing the power of cranberries around the globe. From their iconic tart beginning to the blend of bold flavors that consumers enjoy today, the journey of Craisins continues to be a sweet success. To keep updated on these exciting new flavors, visit OceanSpray.com or follow them on social media platforms like Instagram, TikTok, and Facebook.

Conclusion

The adventurous flavors offered by Ocean Spray are not just snacks; they are a call to action for all snackers to live boldly and explore. Whether on a hike, at a beach gathering, or simply during a casual day at home, these Craisins are set to redefine summer adventures for snack lovers everywhere.