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Huawei Reinforces Growth Strategies Through Partnerships in Europe

At the recent Huawei European Partner Conference 2026 held in Como, Italy, Huawei emphasized the significance of partners in its enterprise business sector. Willi Song, the President of Huawei's Europe Enterprise Business, stated that a partner-centric approach has become the main driver for growth. With over five thousand partners contributing to more than 90% of Huawei's enterprise revenues, the conference highlighted their essential role in achieving substantial growth.

"Our partner ecosystem is at the core of our long-term growth strategy," said Song. He added that in the coming years, Huawei plans to deepen collaborations with existing partners while also forging relationships with new entities that have high growth potential. The focus on partnerships exemplifies Huawei's commitment to enhancing market opportunities through cooperative efforts.

As Huawei expands its partner ecosystem, it is aimed at including more partners as Gold and Silver resellers. The company has pledged to invest significantly in strategic initiatives to build resources, stating that it will train over 10,000 certified specialists and allocate more than $20 million to marketing endeavors. Moreover, Huawei intends to provide partners with access to over 90% of its product services, reinforcing its dedication to enabling collaborative growth.

One of the significant points raised was the swift delivery of product offerings. Huawei declared that 90% of its portfolio can be delivered within two to four weeks in Europe. While the market experiences lengthy wait times for storage products, which can be up to eight months, Huawei's storage solutions can be supplied within just two months.

The company underscored its ongoing commitment to improving partner programs, support systems, and development activities to simplify sales processes and better respond to customer needs. The objective is to build a resilient win-win system, thereby fostering trust among partners through expanded incentives, resource allocation, and open collaboration.

Over 100 solutions tailored for specific use cases have already been developed in collaboration with partners. Huawei aims to ensure prompt deliveries and continues to engage in effective communication with its partners. It plans to strengthen its position in Europe by focusing on critical sectors such as healthcare, education, internet services, hospitality, and retail.

Through ongoing investments and collaboration, Huawei aspires to empower its partners to achieve sustainable and profitable results throughout Europe.

About Huawei

Huawei is a leading global manufacturer of information and communication technology infrastructure and smart devices. The company provides integrated solutions in four key areas: telecommunications networks, computing, smart devices, and cloud services. Huawei's commitment is to bring digital solutions to every individual, home, and organization for a fully connected, intelligent world.

With a competitive and secure offering of products and solutions, Huawei aims to create lasting value for its customers through open collaboration within its ecosystem. The company focuses on meeting customers' needs by significantly investing in core research and developing breakthrough solutions that advance technology. Huawei operates with more than 194,000 employees and is present in over 170 countries and regions. Founded in 1987, Huawei operates as a private company fully owned by its employees.

For further details, please visit Huawei's website or follow them on LinkedIn, Twitter, Facebook, and YouTube.