#Japan #Tokyo #egg freezing #Switch Media #Family Assistance

Switch Media's Commitment to Supporting Women in the Workplace

In an effort to create an environment where women can thrive in their careers without being hindered by life stages, Switch Media, a Tokyo-based company specializing in advertising data analysis SaaS, has significantly expanded its family assistance program. This initiative includes financial support for egg freezing, aid for painless childbirth, and childcare support for sick children, all under their newly launched "Life & Career Support System."

Background of the Initiative

Switch Media, under the leadership of CEO Toshiharu Takayama, has been rapidly growing as a startup, attributing its success to the proactive contributions of its employees. A noteworthy characteristic of the company is its high proportion of female employees, many of whom occupy managerial roles. Historically, the organization has seen a considerable utilization of maternity and childcare leave by its employees. It is evident that during significant life events, such as childbirth and child-rearing, it can be challenging for employees to maintain their career trajectories.

The driving force behind this initiative is the desire to reward employees for their dedication and to ensure that they can construct their careers confidently even as their life circumstances evolve. The expanded support system aims to strongly assist employees through pregnancy, childbirth, and childcare, fostering a long-term perspective that promotes career sustainability.

Overview of Support Programs

Support for Pregnancy, Childbirth, and Parenting

• - Egg Freezing Assistance: A financial support of 200,000 yen will be provided to assist with the costs associated with egg freezing.
• - Special Leave for Female-Specific Health Issues: Up to one special leave day per month can be taken when experiencing health issues related to women's health or during fertility treatments.
• - Painless Childbirth Assistance: An additional 300,000 yen will be offered separately from municipal subsidies for those opting for painless childbirth.

Support for Returning to Work and Parenting

• - Childcare Assistance for Infants: Partial support for babysitting costs will be provided until the child turns one year old after returning to work.
• - Reemployment Bonus: On returning to work, employees will receive 100,000 yen. If they return within six months post-childbirth, the bonus will increase to 300,000 yen.
• - Early Reemployment Allowance: Employees who resume work within six months after maternity leave will receive a monthly allowance of 150,000 yen for up to six months.
• - Sick Childcare Support: The company will subsidize babysitting costs up to 100,000 yen per month when an employee's pre-school-aged child is sick.
• - Housekeeping Support: For employees raising young children, a monthly subsidy of up to 30,000 yen will be provided for housekeeping services.
• - Sick Leave for Childcare: Employees will receive five days of paid leave per child per year (ten days for two or more children).
• - Babysitter Discount Coupons: Employees with children under the third grade of elementary school will receive discount coupons for babysitting services.

Support for Flexible Work Arrangements

• - Reduced Working Hours for Parenting: Employees can choose to work between 4 to 7 hours per day, providing flexibility to balance work and family duties.

These initiatives, which can be accessed regardless of gender, demonstrate Switch Media's commitment to providing a supportive and adaptable work environment. The company aims to encourage and empower its diverse workforce, ensuring that every individual can maximize their skills and abilities, contributing not only to organizational growth but also to the betterment of society.

About Switch Media

Switch Media Co., Ltd. is dedicated to analyzing advertising data through its products like "Cross Media Insights" and "TVAL," which allow clients to manage advertising investment efficiently by providing unified metrics across television and digital advertising. Through innovative solutions and a robust understanding of the industry, Switch Media continues to secure its position as a leader in advertising data analytics.

For more detailed information about their services, visit their official website:
Switch Media